Outdoor furniture industry bottleneck after another survivor.

Review <p> Furniture Fair in Guangzhou JSWB just past purchases will be and look forward to the upcoming 2010 Shanghai World Expo, outdoor furniture, emerging as the domestic furniture industry compared more and more people concern. .At the same time, the Seventh International Outdoor Furniture & Garden Accessories Export Fair has successfully completed. .But the reporters found that the procurement will be or whether it is JSWB outdoor furniture export trade fair, which shows support for foreign brands and foreign media have occupied a large part of proportion. .Although domestic outdoor furniture industry in recent years development has been relatively rapid, but its development process problems is endless, and foreign industry as well as the quality of brand building than, or in the initial stages of development. .</ P> <p> analysis of bottlenecks in the development of outdoor furniture industry </ p> <p> narrow target market customer base is difficult to grasp </ p> <p> outdoor furniture, by definition, outdoor furniture. .So now it only applies to hotels, parks and large public places of entertainment, and so is the individual villas, terrace, the garden and so on. .According to the current domestic standard of living of view, to have a back garden villas or houses, only high-income groups. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> these groups, including intellectuals, more than corporate middle managers, celebrities and so on. .This part of the country's total population of people is very low, and this happens to some people is the target of outdoor furniture. .</ P> <p> these people who are relatively affluent, stable and high income, a prominent social position. .And does not like to be of concern to the general situation does not like appearance, focusing on high-quality leisure and healthy lifestyle. .Marketers find it hard to to control the habits of these people, it is difficult to accomplish the target market marketing. .</ P> <p> channel construction more difficult, those who lost channels lost world </ p> <p> the special target group has created the difficulty of the channel construction. .In response to this customer base, how to balance both direct sales and distribution methods is placed in front of one of the problems in the enterprise. .</ P> <p> industry product distribution and channel model is complex, with the world's retail giants Wal-Mart, Carrefour, Metro, B & Q, OBI and the local furniture retail giant Jisheng Wei Gang, Red Star Meikai .Dragon Star Home Depot on music, House had a good hundred years, the emergence of the hippocampus and the rapid development of the outdoor furniture in the traditional distribution model is facing a severe test. .</ P> <p> northern and southern features a serious gap in geographical restrictions </ p> <p> outdoor furniture when we heard, when the mind will be such a scenario: a comfortable lounge chair, a huge .parasol, a place with a nice cold soda in the square table, listening to the murmur of insects in the grass, that would be a very grateful to enjoy. .Have you ever thought: listening to the cold wind outside, watching the feather-like snow outside, you will be outside to enjoy the sun in mind? .</ P>.