Seek changes starting collapsed to the rise of national brand luxury furniture market.

<p> May and June, heavy regulation and control policies in the property market under the repeated experience of Beijing's real estate turnover fell, but also to the domestic industry has brought no small shock. .The sound of a market downturn, the high end of the core area of Beijing, small size, the average price of 25,000 / square meter or more high-end villas, volume has steadily maintained a rare, under the New Deal showed strong resistance to stress. .<! - This news is SouFun All rights reserved Please indicate the source as and add web link http://home.soufun.com/, rights reserved. .--></ P> <p> 7 月 2 日 -11 days, Leonardo da Vinci International Houseware Fair China World Trade Center debut, ARMANI CASA (Armani home), VERSACE HOME (Versace Home), FENDI CASA (Finland .Di home), CERRUTI (Di enema home) and other international luxury brands to the capital at home to bring consumers a gluttonous feast of creativity and technology, high-end household sector seems to "the scenery here is fine." .However, corresponding, however, are national furniture brands in the luxury goods sector and even the lack of absence. .Why it is difficult national furniture brands have enough to match "foreign luxury" brands come out? .Achieved in the field of a strong rise of the high-end luxury goods, national furniture brands And how about the way to go? .<! - This news is SouFun All rights reserved Please indicate the source as and add web link http://home.soufun.com/, rights reserved. .--></ P> <p align="center"> </ p ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun. .com /, rights reserved. .-> <center> VERSACE (Versace Home) </ center> <p> foreign giant inroads into the head start </ p ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add web link .http://home.soufun.com/, rights reserved. .-> <p> Chinese Academy of Social Sciences published in 2010, "Business Blue Book" that, as of December 2009, China's total consumption of luxury goods has increased to 9.4 billion, global market share of 27.5%. .The next 5 years, the Chinese luxury goods market will reach 14.6 billion U.S. dollars, accounting for the top global luxury spending, huge new generation of Volvo Group will be an important support for the luxury market. .China's high-end home market in the area of the cake is growing, with unlimited business opportunities and win a lot of the attention of international luxury brands. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .This news is SouFun -><!-- All rights reserved Please indicate the source as and add web link http://home.soufun.com/, rights reserved. .--><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao - ><!-- Adsunion AD Code End Here. AD Place: pl-84-fubiao -> <p align = " .center "> </ p ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <center> House was "home of the statue" night location </ center> <p> 4 on 3, the world's top household brands actually gathered in the newly opened home "home of the statue," International .Hall's, began in China, "Baotuan fusion." .House was president of Wanglin Peng said, "home of the statue," International Museum of luxury brands for these countries to enter the Chinese opened up a channel for the first time many brands to enter China. .Enjoyable Life brand from France, known as "furniture industry LV" said, is the world's top luxury brands. .Hundreds of thousands of sky-high price of furniture, in the "home of the statue" in common. .<! - This news is SouFun All rights reserved Please indicate the source as and add web link http://home.soufun.com/, rights reserved. .--></ P> <p> But in fact, LV through the acquisition of Fendi has long been home to the fashion industry, offered an olive branch. .Not only that, Armani, Gucci, Versace, CK, Hermes, which in the fashion, jewelry, luxury jewelry, and other areas of traditional roles do anything they want, but also all entered the home industry, and have targeted the Chinese market. .International household brand manager for the implementation of the morning blue red army, told reporters before the brand in China, it has been many years of heritage and experience in business operations, long time, people referred to home as long as luxury goods, they think of international brands, .The consumer psychology has become habitual, it is difficult to break. .<! - This news is SouFun All rights reserved Please indicate the source as and add web link http://home.soufun.com/, rights reserved. .--></ P> <p> national furniture brands with the "China Speed" fight the right to speak </ p ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add web link .http://home.soufun.com/, rights reserved. .-> <p> Compared with foreign giants, ethnic furniture, luxury brands appears to lack of confidence. .This is because the brand's history and cultural needs of the long-term precipitation, on the other hand is difficult due to internal auditing standards with international standards. .In the selection of raw materials, precise manufacturing process, product after-sales service and maintenance, the national furniture brands and international luxury brands still have a natural distance. .Even the most talked about Beijing school furniture industry "green", not national furniture company with international brand of strict standards. .Feng, director of Italian German home sales Han Xue therefore considers that, if the domestic industry, domestic luxury goods industry is the "pyramid" of the spire, then there are long-term national furniture brands go. .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p Align="center"> </ p ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, breach of .rights reserved. .-> <center> National furniture brands from luxury goods, "pyramid" there is a long way </ center> <p> To this, Beijing Shi Ji Jingzhou of APAC's brand of furniture took a different view. .Shi Ji Jingzhou office furniture and paint technology are playing the world of the Beijing school furniture industry, under which there are I BOSS and other furniture brands. .Steven Song newly appointed CEO, told reporters in the production process, people should be confident, at least the world has not inferior to international standards Ji Jingzhou. .This year in September, the new luxury brand positioning will debut APAC capital. .<! - This news is SouFun All rights reserved Please indicate the source as and add web link http://home.soufun.com/, rights reserved. .--></ P> <p> the first to enter the furniture as a "luxury" brand furniture industry, the Beijing School, APAC positioning in the European court, "Gothic" style, more dark and aristocratic. .Will use imported raw materials, domestic production patterns, to create "whole home" concept. .Steven Song believes that the development of China's furniture industry much faster than the world average rate of the developed world in the information, the strong "China Speed" is entirely possible to help national brands in a short period of time closer .distance and international brand. .Currently, APAC channels display high-end properties for sale in the showroom, the brand Fendi to do face to face with international competition, the effect is "good." .APAC introduction of the "personalized service brand consultant" concept, so that consumers experience the real difference-based VIP services. .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> Brand culture in the core, this product toward the Europeanization of the road, and directed the court used the old "Gothic style", no doubt, is to meet people on the European classical style of the blitz. .Steven Song said, into the luxury goods industry in this, his team displayed in the first director of LV, in the model design and placed between, so that the spirit of the brand APAC get adequate display. .For such luxury goods companies tap talent from established practices, the industry believes is desirable, is conducive to "leveraging the power" to achieve the effect of branding. .But whether the brand can help smooth break APAC, there are still some suspense. .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> Industry comments </ p ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, the offender must .study. .-> <p> 1. The domestic luxury market is still a good time to cultivate among the market at this time </ p ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add web link .http://home.soufun.com/, rights reserved. .-> <p> Control efforts in the real estate under the weight of the New Deal, the luxury brand market is inevitably subject to a certain extent affected. .Red Army revealed to reporters, the blue morning in June sales were down about 10%, but still maintain a monthly turnover of about 10 pen. .Orders for the domestic market compared with the world market demand, there are still huge room for improvement. .Luxury brand in the making, development, maturity, is inseparable from the construction of soft environment, perfect service system, as well as marketing co-ordination. .Nurturing the domestic luxury market is still among the national luxury brands are still absent in this area, when the stock market is desirable, but success remains to be the test of time. .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> 2. China Wind or Europeanization? .Should carefully consider the movement of national brand </ p ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> The industry, the Chinese-style luxury brand, popular attention abroad; in China, Chinese consumers like Continental, American style is not unusual. .National high-end furniture brand positioning will go from here? .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> Master of eighteenth-century English furniture chippendale in his book "Furniture Guide" in the description in the context of the world, can "type" commensurate with the type of furniture is only three, namely, Ming furniture, .Gothic and Rococo furniture style furniture. .Among them, China's Ming-style furniture on top. .In recent years, due to the scarcity of raw materials, mahogany furniture, a real "luxury", a set of furniture to sell 12 million of the price, even in the international world is rare, and in the furniture industry, mahogany furniture, are being touted. .<! - This news is SouFun All rights reserved Please indicate the source as and add web link http://home.soufun.com/, rights reserved. .--></ P> <p> 3. Relatively stable channels is the key </ p ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home .. soufun.com /, rights reserved. .-> <p> Han Xue Feng told reporters that Germany and Italy, luxury furniture industry, consumer groups have significant segment, and traditional clothing, jewelry and other luxury goods industry are different. .These products are not for the general public, and on word of mouth is very dependent, so a stable sales channel is the key to the brand heritage. .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .->.