China's furniture industry is facing multiple difficulties restricting further development of the seven test.

<p> Chinese furniture industry after nearly 30 years of development, the most thrilling in recent 10 years, from selling products to selling product to market needs, from sit and wait to push product sales, production of furniture made from advertising, from sales to marketing, .not bad never bad money to the market ... ... we have experienced the rapid fission of traditional industries. .Fuse of the financial crisis set off changes in the furniture industry today, we stand ten sub-junction, is hovering or moving? .Furniture industry go from here? .We are thinking seriously restricting the development of the industry's fundamental reason? .</ P> <p> one dilemma business strategy: the furniture industry blindly follow the trend, see any one of the furniture to sell products, put into production immediately, ignoring the company's existing product positioning and consumer group position, provide short-term sales hit .without considering the long-term business development plan. .But it did not, the operation of short-term results are often rapid development of the furniture is not a product system, there is no obvious business lines, which fall into the vicious competition in low-level cycle, causing a huge waste. .A lot of furniture companies in the business only focus on more short-term marketing performance, in the end not concerned about the number of enterprises in this period are the same style in the production of furniture, how much of their output, the face of this .market conditions, what to do kind of long-term plans? .To achieve their sales targets how high? .Once the status of the same large supply of furniture, the price war, vicious competition, the battle for customers means to follow, because the decline in sales volume reduction caused by the back section, and then a vicious circle, more and more companies wanted to try fishing in the short term return, .Therefore, pay more attention to short-term behavior. .</ P ><!-- Adsunion AD Code Begin Here. 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AD Place: pl-84-fubiao- .-> <p> practical operation of a senior expert furniture brand planning, coordinate planning and design, the chairman of the Shenzhen plus years, said Zhang: marketing strategy including: market research, market segmentation, target market, market positioning, market planning. .Furniture industry is currently the core issue is the lack of awareness of the overall strategic planning and technology, to solve this phenomenon, companies need to have a clear strategy. .Enterprises do not understand it does not matter, but at least there should be awareness of marketing strategies, extensive change management awareness, and through professional company with the combined resources of its own state enterprise marketing management to develop a scientific strategy, and serious and sustained implementation. .</ P> <p> Second, product development dilemma: </ p> <p> ① furniture division of the current relatively extensive, including some professional books are also from the production point of view, and no division according to market perspective. .Most businesses can not plan a clear line that can not support the brand image. .More businesses to stay competitive in the product stage. .To "what to produce what the market needs," the business thinking to develop product strategy. .</ P> <p> ② furniture is actually a computer graphics research and development staff members. .One of the important task of the designer is "plagiarism" is the chief architect of many business owners see the market any good style or their own imagination and love, draw a sketch or sit directly next to the designer, directing how .sketch. .Lead to a lack of innovation and design talent, lack of market argumentative developing products. .Furniture in the small and medium enterprises or export enterprises in transition, the most prominent of these phenomena, the core problem is that competition among enterprises is concentrated in furniture, product design tools on. .From the marketing point of view, the product value is divided into the core layer (use value), ie products for users (consumers) the direct benefits; form layer (external behavior), that is, appearance, weight, volume, material, .hand, trademark, color, packaging, etc.; extension layer (added value), as a service, commitment, identity, honor, dignity and so on. .At present, the value of furniture, the use of the product itself is the same, the core values of homogeneity is very serious. .In fact the form of furniture should be based on the main floor level and extension of the competition means the products. .If the enterprise experts to make a transition from the production of marketing experts, will suddenly find that "the original better." .</ P> <p> Third, price control dilemma: more and more furniture rental stores, distributors becoming more sensitive to price high, manufacturers of hard rock bottom price and retail price high, affecting sales. .Furniture industry profit margins mainly concentrated in the hands of dealers. .Competitive market, dealers no loyalty, no establishment of an independent channel for enterprises to realize the control of the terminal, the loss is like losing end of the enterprise market. .Guangdong enterprises, for example, thousands of furniture factory, can effectively control the terminal have a few? .When the price of a competitive advantage to win new goods by profit will matter of course. .Price formation of the terminal can not control that prices deviate from market position, the core problem is that manufacturers give up on marketing efforts. .</ P> <p> I think can be improved by four aspects: ① to improve the overall quality of the sales force, enhance the capacity assessment of selected dealers and select marketing ideas and business identical or similar dealer; ② strengthen the local market .Investigation and research the dealer status have to grasp and effectively assisted; ③ establish the direct control of manufacturers dealer network capacity according to market indicators, reasonable configuration and distribution of the number and type of distributors, manufacturers to establish the relative relationship of loyalty .; ④ active in promoting and building the brand, build their own brand of furniture consumers, so that the various local markets brand pull, so a solid dealer team. .Finally get the market price regulation and control. .</ P>.