Enterprise open up the furniture, home improvement chain in the channel brand competitiveness.

<p> on April 15 at the China International Door Industry Exhibition, the real record company's brand Bachmann appeared prominently at the show doors, and access to the doors and the top 30 fashion design awards, while at the show .There appears at the present wooden doors decorated with Ingram Micro. .But difficult for consumers to know that behind the "origin", and doors of the booth from the Bachman is really creating a symbol without trace, is to strengthen the "Bachmann" brand. .In recent years, part of the capital, home improvement companies in the upstream and downstream industry chain extension did try and break, so far, an extension of home improvement company in the industry have a more mature performance. .</ P> <p> home decoration and furniture, "touch" has been a long time </ p> <p> home improvement company involved in furniture manufacturing is not news. .The home improvement industry and furniture industry is closely related to several home improvement companies have their own carpentry factory, home improvement project must be applied in the process less complex species, such as doors, wardrobes, furniture factory by its production. .Last year, the home improvement company, the furniture package is quite popular, real-invasive, long hair, the East is easy, Section Po, etc. are all consumer-oriented furniture business, and its price to attract the right and a part of integrated packages of consumer .eyes. .Furniture home improvement company to produce the majority. .</ P> <p> March this year, Bo was the home, including the long hair, real innovation to consumers and other great home improvement company to launch its own furniture; in Guangdong Furniture Fair, the real innovation provides 1,700 square meters .Booth, will launch the first independent research and development of furniture, including the wooden doors of the exhibition home improvement products company debut, is the home improvement company again and again cross the development of action; learned that the home improvement industry's first furniture business to seek new profit .growth, at the present to start building in 2002, decorative home products chain, the overall eco-home centers built in 2004, becoming the first Chinese home improvement industry to establish the industrial chain and take the whole home line of professional home improvement business, and real on the record in building furniture Guide .this music is not he, May 8, 2008, the country's first home improvement company's own furniture from the museum at the Fu Lite direct sales to open at home, is the real masterpiece of innovation and currently has about 15 in Beijing Furniture Direct .camp store, wood shop there 8-9. .</ P> <p> home improvement furniture business competitiveness separate channels </ p> <p> furniture home improvement company in the furniture industry, how to stand out? .This is the trade was generally thought. .Furniture home improvement company, generally considered the threshold is relatively low, frankly, a number of home improvement companies do their own cabinets, flooring, bathroom cabinets, etc., already have a home improvement chain, making furniture as long as the increase in the chain of a project. .However, many consumers mind, and did not produce an independent brand recognition, in fact, in the home improvement company in the furniture production, although the board no different, but in the professional design, style and innovation, environmental factors, quality of service are .common market is considered no match for the furniture brand, and now most of the furniture decoration company for the renovation business services, production for the sales, production capacity is not high. .</ P> <p> home improvement companies to enter the furniture industry, the advantages embodied in the channels. .Because the company itself has been formed decorative brands and distribution channels and logistics systems, household products, can share the system, thus saving the "branding, channel development," the value of the cost. .However, the drawbacks of doing so is that the brand positioning of furniture and home improvement confused, so some home improvement home improvement and furniture companies will peel off the production of furniture with a separate brand name and management and operation system, which is a more mature performance. .But the industry also pointed out that if you sell your home improvement process of furniture products, customer satisfaction may be reduced and eventually become the eyes of consumers, "tasteless." .<! - Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao ->.