With the pace of life is accelerating, network coverage, the convenience of online shopping and expansion forces were unprecedented. Net purchases from small pieces of clothing, household appliances, has been developed to date such big-ticket items of furniture.
Net purchase furniture fashion is the furniture market development needs
Household industry since 2010 since may also "rose" discontent, according to incomplete statistics, China plate furniture, solid wood furniture prices 10%, part of the product or even up to 20%. This year, the market attracted investors favor of mahogany furniture has 8 months call, or hyper-40%. As the rural population of reducing labour costs, the furniture is constantly increasing; on the other hand, the furniture stores rent is going up sound continuously ... In the escalating various price pressures, merchants ultimately only be rising costs passed on to end consumers. The entire furniture market will usher in a new round of shuffle.
It has been said that "prices a tiger, consumers cannot afford the price of all domestic enterprises also overwhelmed. We do not want to see a large number of small and medium-sized enterprises, because can't afford the price impact of the tide, but was forced to shut down. This is not a simple industry reshuffle phenomenon, we develop network acquisition mode, is to ensure the normal development of trade, in a variety of prices in the crevice, the pursuit of fashion high-end brand, but also can enjoy low prices for consumers with a vast shopping platform. ”
Professional furniture purchase platform favored by people
When 80 after, 90 after becoming mainstream consumer groups, the furniture industry on this generation with the computer and the network grew up consumers must have special measures because their consumption patterns is bound and older consumers. Although the furniture is in sales attaches great importance to the experience of the product, entity shop sales indispensable, but how to network to expand brand, is the importance of furniture enterprises.
Throughout the entire furniture purchase market, such as a nine-to-peer networks are being home supermarket purchase platform, also on the wings of the e-commerce, open up the Chinese furniture industry network marketing of innovation.
Online furniture products mainly for 25 to 35 years of 80 after consumer group, mainly young consumers favorite garden furniture items. And entities shop business is intended primarily for high-end groups compared to products series
Channel is King: sells the field started fighting Internet purchase
With the net purchase of furniture, now the entire industry is a rapidly developing situation, while still sitting out, select forward, equivalent to more than the usual forward three or four step forward. A good century represented furniture stores also offer lots of net purchase this delicious cake, a century of good will to Zhongyuan household industry brings more completely out of the "home" new concepts of e.
Compared with the entity's shop, Mall has more cheap Internet price advantages. ¡¤HOBA attention to online shopping. Network virtual exhibition but also can effectively save space rent, utilities, labor, and other expenses, online shopping goods sold prices lower than market 30% to 50%, which is also compared to online shopping and entity stores the most attractive places.
Furniture store clutching net acquisition marketing, let go, that is to compensate for existing channels, and also hope that in future e-commerce bandwagon grab opportunities. Industry sources said, "it now sells the field of net purchase Center mainly to settled merchants an additional service, you may only enter the store brand. For sale farm, first played the role of brand advocacy, second, to the franchisee and manufacturers expand their sales channels, increase the profit of benign. In his view, by netting out platform profitable it may have a few years later. ”
Furniture network marketing is still in its infancy, and as a sales platform for online furniture exhibition Mall is temporarily not possible overnight replacement entities shop location. Although there are many network furniture marketing difficulties, but, with 80 after, 90 after growth, in the near future network furniture marketing will become an inevitable trend.
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