Saturday, January 1, 2011
300 million consumers Yun furniture manufacturers have played a large business, "child card".
<p> furniture market is a "potential gold mine." .In recent years, with improving the quality of people's lives, parents of children arranged for the children is also increasing investment in housing, children's furniture, broken down gradually from the furniture out of the market, the emergence of a batch of children's furniture brands. .At the same time, some traditional brands also smell cabinet furniture market opportunities for children, children's furniture, test the water one after another. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> large manufacturers have the word "child card" </ p> <p> last year's "June" period, children's furniture market, there were many new faces. .Some do adult furniture for 20 years, and some cabinets for 10 years, this year they are invariably played the children's furniture brands, and the strength and potential can not be underestimated. .</ P> <p> 3 billion potential consumers Yun business opportunities </ p> <p> spared no expense to make the major brands is the introduction of licensing of children the huge children's furniture market opportunities. ."Our 16 years of age have more than 300 million children, about the country's population of 1 / 4. .Parents of children with progressive emphasis on room decoration, children's furniture market has huge development potential. ."It is Zhu Changling, vice chairman of China Furniture Association, the" children's furniture industry in recent years, China's rapid development has been derived from independent furniture categories. ."</ P> <p> in the industry view, children's furniture is not directly affected by the real estate market, but as the baby is born, the increase in the growth of demand growth. .At the same time, in recent years, the growth of children has become increasingly concerned for the children to buy the concept of professional children's furniture has been popular. .In this regard, the relevant person in charge of a brand, said: "Children's furniture market risk is relatively low. .Even if the property market is not good, home decoration industries affected, but the parents of the children's furniture when buying or will buy. ."</ P> <p> In addition, the age range of children's furniture is very large audience, children aged 0 to 18 can use, and its purchasing power and from 35 to 45 years of age have a certain economic strength of consumer groups. .Therefore, consumer demand for children's furniture on the one hand, on the other hand the strength of consumption, and thus become an attractive cake competition for domestic enterprises. .</ P> <p> shackles of non-standard non-standard development </ p> <p> business opportunities despite the children's furniture market, but no standards, production costs are high, management is not standardized and other factors also become a stumbling block to the rapid development of the industry. .Zhu Changling, said that the current children's furniture industry is not a professional, targeted research institutions, also the corresponding development of the industry standard. .Thus, children's furniture for the development, production, sales, are not to rely on standards and policies, which is the development of children's furniture market, one of immaturity. .</ P> <p> Zhu Changling also pointed out that compared children's furniture and general furniture, only small size, the production process does not reduce, and in the production technology, safety and environmental protection has a higher demand. .At the same time-scale children's furniture production must consider the child's physical and psychological needs, to reduce sharp corners, pit design, it is best to follow the children grow. .Thus, children's furniture needs more businesses to invest in R & D costs, the strength of the enterprise put forward higher requirements. .</ P> <p> Moreover, a number of children each year due to sampling failure was exposed furniture, children furniture, frequently note the problem is still not standardized enterprise management, market development is not yet mature. .In addition, the "children's furniture on display in the store, there are higher requirements for fixed, once the corporate governance practices in place, children are playing very prone to injury, the store will be so affected. ."Because of this, some high-end stores to raise the entry threshold, they will not bring in more children's furniture brands. .</ P>.
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