Monday, January 3, 2011
2010 European and American style furniture, consumer taste is gradually pulling the new coordinates are.
<p> view today's furniture market in Chongqing, spontaneously "cross as many different angles," the emotion, but how complicated and confusing to see the furniture market? .Perhaps the "new coordinates furniture consumption" can dispel some confusion on household consumption. .</ P> <p> consumption: low-end furniture, awkward </ p> <p> the past, Chongqing consumer equipment room, buy furniture, the proportion of the total renovation cost of about 25% of the cost, but now, with the level of consumption of furniture .increased rapidly, the pursuit of individual consumers, for the decoration of furniture into the overall capital investment accounted for 40% to 50%, an increase of about 15% to 20%, especially consumer tastes began to tend to European style of decoration and furniture .. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> do the same, comprising an area of 100? the new house, if according to the American style, with the main material of the renovation costs 80,000, the homeowner bought the living room, bedroom, study of all American furniture to spend at least .3 million to 4 million. .If the villa, the purchase of a large American high-end furniture brand, according to bed, bedside cabinet assembly, assembly sofa, bookcase, desk assembly, respectively, to 10 million, the purchase of furniture at least spend 50 million yuan. .</ P> <p> Therefore, the level of spiking upward furniture consumption, furniture, natural brand in the ascendant, and in the low-end furniture, grass-roots consumer pyramid, due to the lack of taste and pale, so there are industry estimates, market segmentation with the furniture ., the original three years after the market reshuffle, may be ahead of a year or so horizon. .</ P> <p> market: market segmentation competition </ p> <p> "ahead of shuffle" from the home store last week, several chiefs of the chat: they discourse between the showing of the "Chongqing .temporary emergence of more than 10 home stores, "the suspect and fear, but they agreed that: market segmentation, market reshuffle will become the focus of the industry two years. .</ P> <p> was predicted furniture market in Chongqing in 2010, will present a watershed in market segmentation: House had, Macalline brand in its own, bringing together high-end furniture brands to the market in depth; armor .Prime position in the market still can not shake, but it will adjust the product mix to meet the public, in the real needs of high-end consumers; in professional high-end furniture market will expand rapidly to form a regional gathering district; proud of Furniture City, Furniture City, the Goddess of Mercy ., Shanghai, and other mass one hundred Furniture City Furniture City, will face competitive challenges. .</ P> <p> However, while the high-end furniture market in the furniture market with the public, it looks like the spring was warm, but in the competitive game between the two, the former lead the market trend is irreversible. .</ P>.
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