Thinking the crisis furniture stores jumped channels who would dare play with you rent?.

<p> Since April 2010 the state has adopted a policy to adjust the property market, the market uncertainty seems to dealers in front of confusion, but precisely in this case, to Beijing, Guangzhou and other places as the representative of the household distribution industry is .showing unusual radical. .Therefore, in May found room grand home network will also launch a "win in the terminal, the development of China's home store map" national series of reports. .Circulation Home Mustang as a straight forward off the reins of Ben and Why? .The furniture business in the end is a blessing and a curse it? .</ P> <p> Some people think that the expansion of furniture stores in favor Distribution large furniture manufacturers, is the only way to open the brand, this is a good thing; But more companies are complaining talk, furniture rental stores, and expanding up .terms of the King family is no doubt bring more pressure on the businesses, or self-built channels to continue to follow? .Go from here? .Caused some dispute in the industry. .</ P ><!-- Adsunion AD Code Begin Here. 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AD Place: pl-84-fubiao- .-> <p> furniture stores rose you "deal is off" </ p> <p> with the soaring property market in recent years, the furniture industry is rising, fast, and indeed all the way to go so smooth. .So after several furniture stores are also expanding, led to large-scale circulation Macalline represented by just a few years became a furniture industry leader. .</ P> <p> furniture store expansion is not terrible, for the furniture industry seems to be a good thing, why is it a crisis? .Hu Yaobang, general manager of coldest month expressed furniture, supermarket expansion is not terrible, horrible thing is that the rent doubled to rise. .Giant star, or whether it is actually "up your deal is off" approach to business was very painful. .No reason for the store price, Hu Yaobang, general manager of coldest month and the new south Zhang Jianyao are mentioned only by corporate self-adjustment of product structure, such as for more expensive shopping malls in the 200,300 yuan / flat good location, otherwise the only .can pose a threat to the dealer profits. .</ P> <p> Although some "very obedient," the company actively cooperate with the rapid expansion of store prices, but the King of these large stores of provisions, some enterprises do not "pay." .Mandarin reporter who interviewed Liu Li, director of marketing furniture God asked why not enter the large furniture stores, Liu SouFun told reporters in simple large stores rent is too expensive, I do not play with you can still make money. .Yang Chen, director of marketing Luo Langui furniture admits that they will avoid the terms of the King of monopoly store, the real profit to dealers more than 90%. .</ P> <p> SouFun many furniture dealer also told reporters that there are many relatively high-end brands have followed the star, actually ran the rear end, but the profitability of their franchisees are not high or no profit, .blindly follow the expansion of the store will eventually be to death. .These words may seem harsh, but at least tell the truth of many enterprises. .</ P> <p> furniture industry self-built channel into a trend? .</ P> <p> feelings of others blindly regardless of the furniture store prices, some companies is based on "survival of the fittest" attitude, that is only with the store Game breaks against. .Of course, the idea is to reform more manufacturers to address the problem, is to go along and ignored, but the self-branded channels. .In this regard, Huayuan Villa has its own brand manager Wang Yukai some that the existing stores for the entire value chain in a strong position, distributors and manufacturers in a weak position, but long-term conflict that will ultimately erupt sooner or later reform .things. .How to reform, Wang Yukai detailed explanation, such as self-built channels, big brands can be self-built furniture stores, distributors and other brand, Markor is a good example; followed by manufacturers can be directly across the furniture store .customer contact, such as through online sales platform, or weaken the function of reduction of the lease area stores and other ways to reduce stress. .Die Yi Lan Zhou Shiwang chairman sofa popular saying about network marketing "online marketing and offline transactions," which is undoubtedly bound to get out there opened up a store innovations of the road. .</ P> <p> Sen furniture brand strategy development director and chief planner Fu Kai talked about the expansion of the store furniture store itself is a way of development, after all, occupy more of the market can stand firm in the home circulation .pace, but not malicious business expansion that is mandatory for access to new stores, store expansion senses such as helping businesses to better improve the shop has been opened. .Kai-Fu for self-built channels are also very much in favor of this argument, he specifically pointed out that the marketing model of Japanese furniture, that furniture stores in Japan are made by Consultant in the form of integration, not as the domestic supermarkets such decoration in the form of luxury, so .reduce the control of store-to-business, and thus more profitable business and the role of brand building. .</ P> <p> furniture companies that want to get rid of King store control and achieve self-built channel is really a good idea, but the idea is always beautiful can really achieve, but appeared to be very bumpy road. .Although Markor sales channels in the industry is self-built Big Brother, but it is understood they are still cutting costs. .If it is not of great strength of the furniture industry, in order to open the country on how many hundreds of independent stores to be able to stand it? .</ P>.