30 million square meters of Bohai Jimei Home Shopping Plaza in Tianjin officially in business. At this point, as Beijing's old home marketplace is currently in Beijing Jimei, Tianjin, Hebei, Xiamen, by number of stores. New opening of the marketplace by Jimei home markets group and Tianjin Bohai Gold Coast group, Tianjin Jin LAN group together. "Bohai Jimei home resides Jin LAN International Trade Center, the project covers an area of 50 hectares, Tianjin and even the largest national independent Home Shopping Plaza, furniture, building materials, home decoration, meet consumer demands for one-stop shopping, has a huge consumption potential. "Jimei President Zhao Jianguo said at the opening ceremony.
It is reported that in tianjindian, Jimei will continue to implement the free shuttle bus service mode, perennial 10% to 20% of the promotional giveaways, Omni-directional high density three stores of advertising operations.
Lanjinglijia also represents the last week, the dazhongsi shop for rebuilding, then to the West in the shop will be built around five million square meters of new library, and on the existing product range for a new layout. Lanjinglijia General Manager Yin Bo on reporters reveal that they are considering the introduction of the new Museum of the cinema, with catering services, and let the consumer shopping experience more, achieving a wide range of formats and complementary. It is understood that the new building is expected to commence in 2012 next year.
From this year's Beijing home stores have changes, new outlets under Enterprise cloth, is constantly looking to expand the visibility and improve new store storefront. July opening of actually try Lize store last month's home with a third party to contact their own potential consumers, they use to sell the products in the Office of special environmental co-operation with the wedding photo Studio. "We can provide many different shooting scenes, while taking photos of new people is not immediately in the us to buy things, but once you feel comfortable environment selling farm, when they want to buy home material, it is easy to think of us. "House Vice President ren Cheng said.
At the same time, the marketplace for the positioning of their own identity is also changing. Macalline beiwuhuan stores in October, after the completion of the initial transformation of formal business. Staff in understanding when found in the vicinity of the environment, sea turtles and occupy higher educational attainment is small, so they want to become a surrounding community organizers of various activities, when people eager to Exchange, perhaps the marketplace would be a good intermediary.
Furniture and building materials — — single-product independent shop remains non-mainstream?
Compared to stores and home decoration company just off the new shop, furniture and building materials enterprises of action is slow. Qumei furniture CEO Zhaorui sea said, the furniture industry on independent shops need to have a certain size, geographical location and convenient transportation while meeting the basic needs of the customers. Currently sells the field is still the main channel of furniture sales, mainly because in selling in a shop, enterprise organization and management simpler, property management, marketing, and so do not worry too much, therefore very suitable for growing businesses.
Consumer choice in the marketplace, where you can see the current status of the entire industry, product overlap rate is available to consumers to shop around. "Currently, independent shops from management to the operation of complexity are relatively high. "In summary, the independent zhaorui sea shop first to have the brand basis, followed by the product, to distinguish it from ordinary selling farm products. Consumers bought clothing may only go to three shops will be able to find their own, but furniture of awareness is low, there is a pan-branded period, therefore they are very hard in their hearts on a brand awareness formation fixed purchase.
Qumei furniture in 1997 in Xiao Yun road out of the first independent shops. Zhaorui sea indicates that, for the moment, more than half of customers qumei is headed straight for the brand.
Independent shops is a wide variety of furniture sales channels, but size, fit brand richness determines the selling market is still the mainstream of today. "But the future might appear inflection point, more independent store, brand stores, as well as more advanced boutique will appear that a multi-channel meet the different needs of customers. "Zhaorui Hai said.
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