7 December, a theme of "modern context of classical feelings and lifestyle" Forum, the North Fourth ring road in Beijing nine held toward the will, in addition to the protagonist bolloni Tsai Ming, Chief Executive, from Hong Kong design guru Tim Yip, from Taiwan words writers Fang Wenshan and famous cultural man Yu Dan. Borrow this field is intended to show the "Korean" cultural traits of the Forum, Tsai Ming announced that "North Korea will" as a brand was born. "We are ready to 10 years of losses, the goal is to create a world based on the culture of China top brands. "Modern tone so confident.
Nine faces, the surface is bolloni CEO Tsai Ming supeson build a set of dining, leisure and entertainment in one of the Club, two years ago in North Fourth ring wangjing bridge official door welcoming, in addition to the Chinese dynasties of classical cuisine since, traditional opera performances are here. However, the DPRK will simply as a club far from Tsai's objectives. "The message here is a way of life, how people how listening to music, dining, how to relax, have a family embodies a scholar of life. Tsai said, "to nine faces for the platform, he has to do is create a new brand, its name is the same as with the Club, also called" North Korea ".
On that day, what the possibilities with the "new Orientalism" feature works — three of the nine toward VIP private balcony: Peony Pavilion, Han Xizai banquet and the screen will move. These three VIP private balcony, with historical classic Ingmar, furniture, furnishings and plays, paintings, music, creating a unique new Oriental aesthetic space. Tsai Ming revealed that this cooperation is the DPRK to nine will enrich the content of the Club, in June of next year will be launched "Tim Yip @ 9 towards" household brand, from classic screens to the stool, Chair, desk, bed, full new Orientalism of artistic taste.
-Hand started section Po, Po-Rodney, titanium, Hershey's three home fashion brand, a new invasive Tsai 9 towards the brand is to jump out of the home itself, to build a world based on the culture of China top brands. "These two years, the world blew up a Chinese style, this is the start of Chinese culture is an important manifestation of the world, but this perception is still very shallow, designers tend to only take one or two Chinese elements to be modified to not touch the core of Chinese culture, cannot be called a real Chinese design. The next 30 years, China will no longer have a cost advantage, and you no longer have unlimited spending of environmental resources, will transition to the high added value, clear the area of national culture, Chinese culture into the mainstream as a turning point in the world, have the right to cultural discourse. ”
For the nine-DPRK will inject more Chinese cultural connotation, Tsai Ming decided to set up a prize for next year amounted to $ 1 million "Chinese cultural award" to nine faces will be title sponsor, choose the world of Chinese elements of design works for fair Awards, does not collect the nominated organization money, never give bolloni own product awards. For such lavish spending was very indifferent Tsai: "I have prepared, with 10 years of losses to build IX towards the brand. After all, section Po, Po-Rodney and titanium Thomas Geyer, these three household brands annual growth in more than 30%, have sufficient capital to support nine DPRK's loss. "Business newspaper reporter Wu Hou zhibin
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