Building materials supermarket development bottlenecks integration or cross into the next breakthrough.

<p> building materials supermarkets is from abroad into the domestic market format, the outstanding advantage of unified management through centralized procurement and to ensure product quality and distribution of affordable, plus one-stop shop to buy building materials, decoration design, unified .distribution, and other special services, clear the renovation process. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> "building materials chain supermarket + decorating service center" or "buy one installed" in the new model, the renovation and decoration materials, integration of the purchase operation of sensitive material prices for consumers and decoration .Prices realized transparent. .Therefore, building materials supermarkets by consumers, in the past few years showed rapid development momentum. .</ P> <p align="center"> </ p> <p> However, with changes in economic conditions, market demand began to decline, and some building materials supermarkets because the pace of expansion too fast, slow recovery of its investment, resulting in building materials .hindered the development of the supermarket. .Combined with building materials supermarket of "exotic" in the domestic development of a short time, there is no solid foundation for the market, not fully meet the needs of the domestic economic situation, poor ability to resist risks. .In this regard, the industry proposal, building materials supermarket-oriented enterprises should strive to meet the market demand for localization, which will lead them to the wave of fierce market competition, to go further. .</ P> <p> solid foundation of traditional markets </ p> <p> After ten years of training and development, the traditional home market has formed a stable marketing scale, decorative materials, circulation of the main commercial block, in the home business .circle occupies an important position. .</ P> <p> produce stalls of the market for traditional building materials business conditions, covering all middle and lower reaches of the building the brand, the brand dealers in the market for more than ten square meters or tens of meters through the store, direct marketing or agency .building a brand. .Booth system advantage is the most concentrated market to provide consumers with a focus on shopping, there are one to one form of flexible transactions, mobility and other advantages of the price system, therefore, won the favorite of consumers, the business model that is localized .still occupy the home improvement consumer mainstream. .</ P> <p> store beach "home online shopping" </ p> <p> With the accelerating pace of life of people, increasing the coverage of broadband networks, online shopping increasingly popular as outside shopping .another major consumption. .Home store sensitive to detect this trend, have set up "Internet retailers", and strive to seize the new consumer positions. .In recent years, the convenience of online shopping and unprecedented expansion of power has been reflected. .Various industries to expand sales channels using the Internet more and more businesses, the official website of each brand are basically orders directly through the network business, building materials stores are no exception. .</ P> <p> through the web browser you can see, some professional home stores are already established sales network platform. .Furniture direct sales network in a home page, "assigned to Internet retailers and help your brand succeed" and other slogans is scroll. .On the page, bedroom furniture, dining furniture, living room furniture, library furniture, office furniture list very clear, the variety is complete. .</ P> <p> network marketing save a lot of intermediate links and costs, hence, have a price advantage, combined with its ease of use, allowing consumers to stay at home to select, has been widely welcomed. .</ P> <p> cross a trend of diversification </ p> <p> cross-industry diversification, looking for new profit growth point, becoming in 2009 the biggest change in the situation of domestic industry. .As scattered resources can not be the advantage of scale in an industry, not only limit the ability to sustainable development of enterprises, anti-risk ability is obviously insufficient, so there are many companies cross combination, both to enhance their ability to resist risks, but also to consolidate the downstream .industry or related industries, the industrial chain. .</ P> <p> to industry sources, sales of building materials industry more eager to cross together with the financial industry in response to the call of the Government of stimulating consumption, exchange and dialogue in a positive in the market, we burst out of more innovative marketing model ., and guide rational consumers home improvement spending. .A home business that will focus on home improvement company, engineers, and Design Institute and the Pan-home building materials market, the companies said there will be furniture, ceramics and textile industry in direct contact with, and strive to achieve cross-sectoral communication and cooperation. .</ P> <p> Although there is not much cross dealers have taken a key step in the integration, but in recent years the rapid rise of the Internet, all walks of life have been gradually opened up channels of information, some dealers have foresight .beginning to realize the tremendous cross-industry integration of energy. .</ P> <p> from a business strategy perspective, cross-sectoral integration is not only dealers able to spread business risk, to a certain extent, the future of an industry to avoid market fluctuations to the dealer have a huge impact and loss, and .also can increase the dealer's profit growth. .From the product point of view, cross-sectoral integration distributors, large consumers of products not only meet the increasingly strong cluster of one-stop shopping needs, but also for the dealer to gather more clients. .To the marketing point of view, cross-sectoral integration is not only dealers in other industries can learn from the advanced marketing concepts and practices, but also help dealers own brand building and promotion. .In short, cross-sectoral integration is the development of enterprise to break one of the main bottleneck. .</ P>.