Wednesday, December 15, 2010
Running out of time after the furniture industry show full analysis of the exhibition marketing case.
<p> furniture industry, "the era after the show" is SouFun channels first proposed the concept of furniture, designed to show the dependence of the exhibition business to a certain extent, have been gradually diminish, or even start over from the exhibition; exhibition is no longer just .display products, find dealers, and more to showcase the brand to promote the concept. .Guangdong Furniture in on this, then the emergence of a number of early perception of the "post-show era," the advent of the "prophet" enterprise, staged a wonderful exhibition of furniture marketing next-generation PK. .</ P> <p> performance art "line" into the Furniture </ p> <p> protagonist: Sen furniture </ p> <p> weapons: to borrow the department store industry marketing </ p> <p> s .25th session of the Shenzhen Furniture Fair Pavilion hallway, there are some unusual sculptures, the main image is a warrior, terracotta warriors, prince and princess, street performers, these sculptures will occasionally do the mechanical action, even noticed some attentive to their .Occasionally, the eyes change, causing the crowd disturbances, calm down I realized that a real person. .Thus begins with wonder to surprise many people also came up with these real "sculpture" pictures taken. .Sen, director of furniture brand strategy development centers Fu Kai Momo looked at it all, he is leading the performance art show planners, is that he and Vice President Chen Annan Sen furniture together to create this good show. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> in these "sculptures" the body of a prominent position, are marked with "Sen has surprised you the venue XXXX Museum" and the word mark Sen, from time to time in the group photo to hear some of the audience indicated that they want to .Sen to visit to the brand's booth. .Those days, Sen furniture exhibition booth is the most popular sites, performance art can be seen entering the furniture industry's charm. .</ P> <p> Sen Show "performance art" perfect curtain call, the operator accepts SouFun interviews and Kay, said: "I hope the owner of the industry, including managers and look at the issue out of the box, do not lock yourself .this industry, but should draw on a number of other retail industries more success stories, learn from their marketing ideas, marketing. ."Detached furniture industry doing marketing, which may break the furniture industry is a shortcut to the era after the show. .</ P> <p> disappearance "to discuss cooperation zone" </ p> <p> characters: red cherry furniture </ p> <p> weapons: learning the German display methods </ p> <p> Red Cherry .Furniture Gallery Furniture is this a beautiful landscape of Shenzhen, bold abandon the booth to discuss cooperation function, focusing on the show "scenes of urban life", rather than just looking to stay on in the product display. .The Shenzhen exhibition booth only a rest area, but no area of the booth to discuss cooperation. .</ P> <p> this exhibition, red cherry furniture out of the cycle of products, created a "human urban nature" as the theme of "city life scene", do not speak .business, talk about sharing. .Booth is a cherry red channel, the channel is 16 kinds of urban life on both sides of the scene, the interpretation of 16 kinds of people in the home decoration preferences. .Behind the scenes of life in the reception area is a place where people rest, is actually a rest area. .Occupy an important position in the past to discuss cooperation areas, has quietly disappeared. .</ P>.
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