The rise of furniture e-commerce will be subject to greater spread circulation [Photo].

<p> 2008 output value of China's furniture industry, 600 billion yuan and exports of 26.6 billion U.S. dollars (about 183.54 billion yuan); Red Star • American Dragon and House had total annual sales of furniture, only 350 billion. .Home furniture distribution channels in circulation in the giant impact is weak. .</ P> <p> e-business models in the fast moving consumer goods, household appliances and other industries, while rapidly popular in the furniture industry has gradually emerged. .Furniture manufacturers, retail industry, well-known online store, have to seize this market. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> furniture industry the rise of e-commerce market "cake" how much? .</ P> <p> According to industry reports, China's furniture industry output in 2008 reached 6,000 billion yuan, of which exports of 26.6 billion U.S. dollars (about 183.54 billion yuan). .Domestic furniture market volume in 2008 has more than 4000 billion yuan. .With the post-crisis era, the gradual recovery of the economy, domestic economic sector, the domestic industry are for 2010 and beyond is optimistic about the furniture market. .</ P> <p> as a major traditional furniture distribution channels - stores, but also smell a cake this huge market, in 2009, under the impact of financial crisis, the Red Star • American tradition of the store led Chiron .adverse economic expansion is still an attempt by increasing circulation to the furniture store to form a monopoly, to achieve market share. .But the report also showed that Red Star, actually home furniture sales in 2008 only 350 million, less than 10% of annual output value of furniture. .Can be seen, the traditional sales channels in the furniture home store's influence is weaker. .</ P> <p> the same time, the expansion of the ring between the store has been threatening the survival of a furniture dealer. .Rising rents, forced to increase the store, and then to 09 at the end of the hubbub of the initial fee event. .Most furniture dealers, said its profit in the space has been greatly reduced. .An anonymous furniture dealer told reporters, as the implementation of strategic alliances, and stores must be synchronized to follow the store shop. .Settled in its new stores in 2009, several stores and did not fully profit, but stores have to eat the "capital." .Reporter also saw the supermarkets, furniture bargain compared to building materials is a clear space. .Consumers complained in the search room owners forum furniture "unrealistically high price" of the post abound. .How to counter-offer, counter-offer rate how much distress as well as consumers, the overall impact of the furniture consumer confidence. .Furniture e-commerce platform is the dealer, consumers demand a product of birth. .Price tag on the sale of its relatively low cost of sales, profits will be shared stores and stores to consumers and dealers. ."Win-win" approach to support e-commerce model from the furniture. .</ P> <p> furniture, although the rapid popular e-commerce model, but in the country has almost no furniture, a successful e-commerce platform. .According to the survey, Alex's top 50,000 websites, there is no a furniture e-commerce platform. .Meanwhile, the existing furniture online store without any of the annual turnover of 1,000 million. .In Europe and other developed countries, the net purchase furniture, furniture accounting for 30% of total consumption. .Number of data indicate that domestic furniture business e-commerce model there is a huge blue ocean. .</ P> <p> circulation into the furniture industry oligopoly situation is difficult "Jingdong," "new egg" lie? .</ P> <p> and home appliances industry, "United States", "Paradise" is different from domestic circulation giant red star, actually home furniture sales channels such as the influence is very weak. .Although expansion of the initiative contrarian ho held aspirations, but domestic duopoly or oligopoly situation in circulation will form, or when formed, the industry is still exploring. .</ P> <p> oligopoly situation has not yet formed, there is a vast blue ocean e-commerce has attracted a lot of the industry pioneers to come covered. .China no less than the existing furniture dozens of e-commerce platform, competitive fight has begun. .Existing furniture e-commerce platform there are three: the use by the entity's official website to achieve furniture business online shopping, such as: Qu Mei Furniture. .Another e-commerce store to make a transition, such as: Lan Jing Li family. .There are also the original is the network platform, currently restructuring the website selling furniture. .Many enterprises, a variety of operating model, failed to achieved the furniture industry "Jingdong", "new egg" has been the industry began to reflect on e-business models suitable for furniture sales. .</ P> <p> by consumers in the survey, 259 questionnaires were distributed in select stores to buy furniture brand with 165 consumers, accounting for 64% of the total. .Choose not to purchase the 160 spot, accounting for 62% of the total. .While consumers used to store "proof", but does not buy immediately. .This is like looking after some consumers will still be compared through the various channels of furniture quality, price, service and so on. .Low-cost e-commerce platform can guarantee it will attract some consumers. .And Jing Li family, represented in blue type of e-commerce platform for the stores, due to no control over the price of the brand, even if the guaranteed lowest price lower than the store, but can not control the price of other stores, consumers can not promise low .price. .There is no price control over the transition into e-commerce platform stores the fatal injury. .</ P> <p> through a survey of consumer psychology learned that consumers buy furniture, choose the first consideration in the design of the 106 people, accounting for 42% of the total; last factor is the brand has 139 people, accounting for .58%. .</ P> <p> </ p> <p align="center"> furniture consumption factor maps of (a) </ p> <p align="center"> </ p> <p style = "TEXT- .ALIGN: center "> furniture consumption factor maps of (b) </ p> <p> data show that Chinese consumers to buy furniture brand is not a major consideration. .Qu, represented by U.S. furniture manufacturers of furniture e-commerce platform brand extension of a single, unable to adapt to most consumers buying habits. .</ P> <p> found room low-cost e-commerce success launched the "Museum of Fine Furniture" </ p> <p> is currently the industry's most desired place of the existing e-commerce platform. .However, most of these online store operators do not understand the mental furniture consumption, the process can not adapt to the inherent demand for furniture purchases. .Search room "boutique furniture House", the official told reporters, large, high-value payment method on the furniture in the existing models must be put aside. .Full payment will increase the consumer's concerns, e-commerce platform of their choice shaken the confidence to buy. .He told reporters, "Museum of fine furniture" will pay less by way of nominal payments, furniture delivery after they have finished paying the balance of the consumer can go to the store, you can also choose to pay online. .When a reporter asked why the domestic e-commerce platform are not able to stabilize in the furniture industry, the fine furniture House official said: furniture consumption has obvious regional characteristics, existing furniture online store has the capacity to achieve "a hundred per city .station "model. .And furniture storage, distribution difficulties are high, pure imitation "Jingdong", "new egg" stockpile model will surely increase the burden of e-commerce platform, which in turn shifted the burden to the consumer Web site, the so-called ."profit sharing" has become empty words. .He believes that there is no guarantee of low-cost e-commerce will have no advantages. .</ P> <p> It is reported that online shopping in China, Shanghai City, will be found room "boutique furniture museum," the first station. .May 15, 2010, "Museum of Fine Furniture," will be officially put into operation. .The successful introduction of e-business models, is expected to improve the furniture market price is not real, channels focus on such problems, to regulate the sale of furniture, Whaley provide consumers with a better model. .</ P>.