"Marketing is to buy and sell" qumei internal marketing full show low carbon

"Marketing is to buy and sell" this sentence is Mr. wahaha, Zong qinghou on marketing. Yes, enterprise marketing activity is the collection of sales conditions to promote product sales, but sales of the product and lifestyle, so different products into our life would potentially shape our perceptions. As a long-term observation of the furniture industry, qumei furniture on low carbon concept practising, even using enterprise resources, use the "low-carbon life from my start" such internal activities, so that reporters are sure marketing activities and not just to meet the needs of consumers living, also propagated the idea of a better life.

Qumei furniture of the "low-carbon life from my start" activities at the national 600 stores expand, journalists see the usual busy at work for the staff of the practicing qumei furniture-carbon life philosophy of mind and detail improvements. Since the activities undertaken, the Sichuan Chengdu store employees less every day stairs take an elevator; Shanghai store employees are decided at one temperature lower Office; Harbin store staff for the Office trash reduction half, put plastic garbage bags to reduce by half; Fuzhou store with disposable cups said bye-bye, put on ceramic cups; Xi'an store of self-driving employees active weekly increase a car free day ... ; These low-carbon life green charity benefit, did not result in inconvenience, as an employee in the active micro-Bo says: "low-carbon life is not a lower quality of life, but rather a way of life of change".

In addition to the company consolidated operations, many qumei furniture workers still burning out of their own low-carbon "learned". Some employees to bring their own chopsticks, disposable chopsticks are no longer used; some employees developed a rest when your computer is set to standby habit; some employees even exit we sight for years, out of a handkerchief; some employees focus on garbage bags for reuse ... , In short, these are the low-carbon life wisdom, more than a few more attention and careful, as this is not shocking creativity, but the details of the personal life style.

Qumei furniture employees of "low carbon wisdom" has won the majority of users praise, and even some friends to carry out their own units offering such a practice the low-carbon life activities. Thus seen, the "low-carbon life starts with me" is an integrated marketing communications in the best case, it is not only to meet enterprise commitment enterprise operations, also the communications range from consumers, the public, to employees, suppliers, partners and other all contact with the unit, such marketing is clearly beyond the scope of the buying and selling, a new height of communication science.