Wednesday, December 15, 2010
Mahogany furniture, "burden of fixing prices by" selling luxury goods but also understand the consumer.
<p> when the luxury walked with the pace of reunification, according to the luxury that some seemingly subtle and mysterious ways of marketing when the second session of the 2010 Furniture Fair in Suzhou, the reporter found a luxury furniture has always sit tight .mahogany furniture of the throne from pounds to sell. .It is understood that reaching the sky red, "according to pounds Hedonic Price, the letter" is in the mahogany industry's first sales, is all the furniture in different materials, development of unit kg respectively, and then multiplied by the weight of the unit .sale, with the most simple way to mark product prices. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> It is understood that this burden of fixing prices by causing a lot of mahogany furniture, consumer interest and popularity, most consumers who agree that the attitude of sales model. .But there are few people in the industry worried about that, saying such sales would be misleading to consumers focus only on the way material, to the neglect of mahogany furniture production process. .Mahogany furniture, known as the luxury goods is determined by its material, technology and unique cultural connotation of the common loading, groaning burden of fixing prices by red only in the sales model and others on sale by the piece there are differences in form, and in .process inherent in the design and artistry, culture and other aspects are identical. .</ P> <p> interview with reporters at the scene a number of products consumers purchase red and groaning, they have indicated quite agree with this mahogany pounds sold by way of business is not worried about being "slaughtered", the price more transparent .and did understand the consumption of such consumer experiences feel good. .According to report, groaning red "by jin Hedonic Price" is what will the price structure analysis of mahogany furniture to consumers, the price of wood raw material has been very transparent, plus the cost of production, technology, design, brand, etc. .value-added and appropriate profits, is reasonably priced. .Luxury goods can no longer head the numerous accolades, the price just like the fog-like confusing people, scratching their heads. .</ P> <p> present, although luxury goods has become the darling of the wealthy class, but a considerable part of the consumers said they could understand the luxury of the "luxury" prices, but are not sure of its price structure. .As we all know, the concept of luxury goods has been in the consumer packaged goods were polar opposites with the trend, its high price is an important reason is that it carries a number of high added value, such as brand, design, services, etc., but these value-added in the end it is worthwhile .such "luxury" prices have been falling as consumers clouds. .Meanwhile, the price of luxury goods there are also regional variations, LV bag with a limited edition, the price is $ 1,000 in the United States, while in China is as high as two million. .The same problem exists in the luxury industry, even if the proposed exchange rate differences, transport costs and tariffs, the price difference is still high that people can not understand. .</ P> <p> According to the Chinese Academy of Social Sciences recently released "Business Blue Book: China Business Development Report (2009-2010)" shows that the total luxury goods in China last year surpassed the United States as the world's second-largest luxury goods .consumer next five years, luxury spending in China will be world's largest. .Which is also the development of the status quo of China's luxury goods concern, said the confusion is the relative price of luxury goods, which is a global problem, but is particularly prominent in China, also contributed in a considerable part of the capital loss, understand the consumption of luxury goods .more is needed. .</ P> <p> mahogany furniture can press the burden for fixing prices to show that it understand the consumer's position, the industry also expressed approval, mahogany furniture, although has been known as a luxury, but it is better than a luxury in nature .concept, because it has two other luxury features do not have - the value of art appreciation and investment value. .Mahogany furniture set the historical, cultural, and Handicraft of the one, tempting long-term experience of artistic beauty, and its non-renewable raw materials prices will inevitably make it more expensive. .Burden of fixing prices by mahogany furniture, the price structure analysis of it to consumers, but also to other luxury goods to do so made a very good example, the market appeal to understand the consumer, which is responsible not only for consumers, but also the brand itself is responsible. .</ P>.
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