Industry Watch: Reading the next three years the overall market brand competition wardrobe.

<p> the past year, with high quality workmanship and appearance, ergonomic design, the rationalization of the use of many functions and many other advantages, the whole wardrobe has become more and more by the high quality of life of young people. .And other household brands, the whole wardrobe is from Western pop to country, and its biggest advantage is space saving, elegant fashion, designers can be clever idea and design, which split into the closet space for hanging clothes, folding display space ., the top can also create a closed cabinet, placing bedding and other items. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> Statistics show that only in our country, the whole wardrobe there are several hundred billion dollars a year market, a huge market space. .Therefore, the whole wardrobe is called "the last piece of cake home industry." .It is the awakening of consumer demand in this critical period, and other brands began Ai Eagle Sword force, the market started the whole wardrobe war. .</ P> <p> market capacity potential and huge space for development </ p> <p> thousands of well-known market research information in the recently released 2009 edition of "China's overall wardrobe investigation and analysis of market prospects," points out that .China's urban families, the whole wardrobe of a rate less than 7%, a figure far lower than developed countries in Europe and America more than 70% average. .In the next two to three years, the whole wardrobe of the market capacity is expected to double. .</ P> <p> Earlier, the Chinese market Monitoring Centre (CMMC) published "China's overall wardrobe industry market research report" also shows that in the next four or five years, China's overall market will have a wardrobe of more than 20 million units .market capacity, more than 500 million units per annum. .Rough calculation, this is 4000 billion market space. .</ P> <p> this, the well-known brand Ai Eagle wardrobe closet person in charge of the market, it is undeniable that in the current market, the traditional sales and market share wardrobe still occupies an absolute advantage, the overall market is still in the wardrobe ."At first the road" state, but the development potential of the overall wardrobe closet was bigger than the traditional, market prospects and more broad. .</ P> <p> brands compete for World War II opened </ p> <p> emerged as the latest domestic industry as a professional field, in recent years, the whole wardrobe domestic market attracted a large number of other categories and brands of great concern, from .the whole cabinet to the whole wardrobe, from hardware to the whole wardrobe, from the wooden floor to the whole wardrobe, from the bathroom counter to the whole wardrobe, more and more home brands join the fray. .</ P> <p> the current situation, the whole wardrobe enterprises are mainly concentrated in Guangdong, Beijing, Shanghai, Chengdu and four regions, more active and have accumulated a certain brand are Ai Iger, the EU sent cabinets, Eastern State .too cabinets, top solid, Stanley, Hollywood visitors, Sofia, Coleman and more poetry Niemann, still product delivery, maintenance Italy, winning percentage, Music Man, Apple, Roland, Laukka, Iraq Belle, .Novi home, Carpenter Square, dozens of wood, as a whole, these brands are in development stage, yet to be formed as ceramics, sanitary ware, paint, flooring, etc. brand recognition and competitive landscape. .</ P> <p> However, according to well-known marketing consultant of the relevant institutions to win channel analysis, beginning in 2009, around the whole wardrobe brand building and business competition is already open war, not only in the closet product design, customization, etc. .Product links, but also in brand marketing and channel construction and other sectors have taken place "smoke flavor" intense competition, has in the other home building materials industry segments the story, are also expected to be staged in the industry as a whole wardrobe. .Counsel also won the Road of that in the next 3,5 years, the whole wardrobe industry leader will have several, but not the formation of an oligopoly structure. .</ P> <p> Ai Eagle wardrobe strong rise </ p> <p> Ai wardrobe responsible Iger claimed that several years ago, AIDS has been seen by the whole cell industry, the huge development potential wardrobe start .enter the market as a whole wardrobe, and put a huge R & D and brand building power. .In 2009 alone, AIDS has been launched by cells more than 40 types of closet products and across the country began to set up shop to start the investment, and channel construction, and was named the "2009 Customer Satisfaction home brands" ., the official line among the most well-known whole wardrobe brands. .</ P> <p> According to public information, Ai Eagle history dating back to the creation in 1998, when the river Sheng showcase investment to build factories, stores for the overall display market with the brand program; to 2007 to become the most .Showcase influential enterprises, service brand Pick, Erke, free birds, and other famous brand clothing and sports, and to provide quality international counter a number of custom home services; 2009, the Ai Eagle wardrobe .Sword of the brand into the years the planning stage of a grinding, Ai stunning debut brand clothing wardrobe box, with the students is the "star wardrobe brand" development goals. .Currently, AI is starting Iger wardrobe investment in 2010 and channel-building initiatives to create wealth, strengthen the construction of the terminal network, to create the domestic first-class wardrobe brand. .</ P> <p> relative to the whole cabinet and the whole bathroom, the overall pace of development wardrobe came somewhat later, however, the whole cabinet over the years as consumers increasingly well known, accepted, as the market prospects of the overall wardrobe doomed .also good. .However, in this "last piece of cake home industry" was more of the share on the cut, close fit consumer demand can not be separated, a home fashion trends cited on behalf of bedroom culture, products and services. .</ P>.