Industry leading furniture enterprises 2010 domestic sales prospects

As the domestic consumers living standard rising domestic demand is still huge, and the furniture industry as long as a good grasp of the direction, the future market prospects remain bright. Furniture trade enterprises domestic road, has become the trend of the industry.

Furniture domestic market and not the enterprise at straws

Export of domestic road can only be seen as a business transformation, not as life-saving straw. Export to domestic sales is not a temporary worker, you need a time consuming, although large domestic market, but the market is extremely competitive, not every business can pull through.

Take the furniture industry, for example, according to China furniture Association designing published data, the domestic market has for many years to maintain the growth of 15% above the year sales volume exceeded 4000 billion RMB. This enormous cake constantly attracted large enterprises to enter the furniture market, resulting in the domestic market competition throughout North and South of the urban and rural markets, it can be said that the furniture market is now a competitive everywhere, plus rising rents, labour and materials, as well as energy continues to increase. Jean in market competition in the business enterprise is far away from being overwhelmed. Therefore, domestic "export" means can be used as a solution to the enterprise in the winter of "hunger", to be more long-term development, but also relies on the strength of enterprises and business strategy.

Furniture domestic construction marketing channels is very important

In the furniture industry lift domestic road, it can be said that there was joy. Some enterprises in the export of domestic strategy followed in the domestic market foothold in the enterprise is a bit of a panic no way, not in the domestic market foothold was buried in a crowded market. So take this line of business, market positioning, finding distribution channel is the enterprise in domestic market, the only way out of the firm.

Domestic enterprises to export the weakest and most difficult part is the marketing channel, only the road paved to achieve open markets. But for export enterprises, the construction of complete marketing channel is not an easy job.

First, don't understand industry channel mode, Terminal industry, followed by the enterprise's marketing channel reseller prior is a blank. Channel model design will be sold in the domestic major support, but also the enterprise went away to an important prerequisite for the domestic market. Enterprises in clear strategy, product positioning, brand positioning of must figure out what kind of products through the channel of delivery and how to expand their channel of distributors, once the channel modes resolve, domestic landing that first step.

In the face of increasingly sophisticated, China increasingly intense market competition, domestic sales from exports to the restructuring challenges and risks, the enterprise should clearly understand the domestic market status, industry product demand, many a rational, scientific marketing operations, more focused, adhere to do system planning in action addressing before, will be sold in the domestic current trends to develop ways of business success.