Thursday, December 23, 2010

Furniture industry levelled stumbling block to open a new e-commerce

Today's Internet is in the hearts of the people. Then, one of the traditional industry, furniture industry and how developing e-commerce development of? furniture industry e-commerce needs to solve any problems?

The current status of the furniture industry

Furniture industry is developing since reform and opening up one of the fastest, the most recent ten years to grow at a rate of 30%, export for five consecutive years to 30% growth rate. At present, China's furniture industry probably has more than 5 million, practitioners about 500 million people, now is the variety of furniture production, production capacity will be no problem, on the whole is greater than the yield of the situation. Because human life is inseparable from furniture, furniture industry should be in the automotive, real estate, fashion, food, industry, because it is a necessity of life.

At present, Europe and the United States and other developed countries, e-commerce turnover in the total trade turnover of average percentage is 56%, net acquisitions has become a very common way of consumption. As one of the traditional industry of China's furniture industry and how to conduct e-commerce? e-commerce in the furniture industry has been applied, and there are many organizations do.

Impact on furniture of e-commerce development factors

At present our country's e-commerce and the European countries have a long way to go. Summary there are three reasons, of which the first, and most important reason is that our market market model is not yet adequate. Such as Europe and America have a lot of brand shops, in a store to buy things, to another shop is returned, you can find three packs of repair. The second thing, the price is not uniform. In the market a more robust, e-commerce can be easily carried out. And we now have a lot of shops are "discount price didn't count meipu," developing e-commerce will be affected. The third is the commercial credit problems. At present domestic business reputation is still rather poor, people tend to see the real thing, want to buy the goods manufacturers, not buy business suppliers.

At present, e-commerce sales in the furniture industry in the application, but less than 1% of the total ratio. E-commerce is currently not used in the furniture of the seller, also used in the production and management aspects, these aspects of electronic commerce in the furniture industry is very common. I believe that the growth of over 80, e-commerce development will be faster.

Levelled a stumbling block to development of the industry

Current furniture industry e-commerce needs to address the consumer experience and service needs. Only by some people, or one of the individual completes the process of buying, and tasted, he will word of mouth or secondary consumer, will bring the Internet sales channel, bringing experience. Only this kind of experience, online sales to development, otherwise you will not be able to develop. In addition, commercial credibility if is not solved, network sales will have problems, e-commerce development will be affected.

But from the big trends, e-commerce is going to help the development of the furniture industry.

Furniture go e-commerce is to promote industrial development, industry and a good way of upgrading, is also a must to go the way of development of the industry. E-commerce future might push the entire industry, furniture as a durable consumer goods, we should be going out of the tradition, advocating furniture network further development of electronic commerce, with a new sales model to promote the development of our lives, changing our way of life.

No comments:

Post a Comment