Tuesday, December 21, 2010
Furniture industry classification fierce battle is inevitable domestic market will be the major battlefield.
<p> Sichuan, China's best-selling full-president of the Friends of furniture to do the main Renwei Bin told reporters, all friends is planning to build high-end sub-brand into a secondary market, "Our goal is one thousand two hundred thirty-four network to all .coverage. ."</ P> <p> many enterprises in Guangdong's exports to domestic sales, it is also the third and fourth level market penetration. ."We are now about 10% of the products in the exports, 90% of the products sold domestically, the future is certainly into the next level of the market. ."Dynasty furniture executive vice president Wang Xi-hua. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> domestic main battlefield </ p> <p> beyond most people feel, the furniture industry has made history in 2009, the best profit results. .According to Jia Qingwen Furniture Association Description: "According to the National Bureau of Statistics, last year, 1-11 months, large-scale furniture industry the main business income rose 11.7%, but profits grew by 28.9%, indicating that our furniture industry .profit last year was the best year. ."</ P> <p>, however, clearly more profit from the domestic market. .</ P> <p> "Now the furniture industry's export ratio is around 30%, this percentage is declining. ."Jia Qingwen told reporters. .This trend is particularly evident in 2009. .2009, exports of furniture industry for 11 consecutive months of negative growth to positive from 12 months before the beginning; annual furniture exports 259.58 hundreds of millions of U.S. dollars, down 6%. .</ P> <p> under such circumstances, the domestic market has become the only option. ."Must be transformed into domestic, do not turn no way out. ."May 5, Dongguan, Guangdong Furniture foreign minister told reporters Luolan Gui, director of marketing," Now we are fast approaching half of our overall sales. ."Earlier, foreign minister of furniture has been made for the United States Alice OEM, Jiucheng exports. .</ P> <p> According to Luo Jieshao, foreign minister turned to the domestic furniture, small profits are mainly adopted the strategy planned for this year will be 250 million domestic sales -3 million. .According to furniture industry, the domestic market is far greater than the profits of export, "export orders for 500 million yuan of profits is often not as good as 50 million domestic orders. ."So, Luo Langui says that the company's development strategy now is to" export to go with the flow, and now efforts to develop domestic sales. " .</ P> <p> classification melee </ p> <p> is the result of foreign trade enterprises are turning to the competition in the domestic market to upgrade. .</ P> <p> Friends of the largest all domestic sales of furniture, says that the future will have to cover the domestic one, two, three, four the entire network, so that sales to rise 30%. ."We want to enter a secondary market, from the market, supply and energy companies in various aspects. .For example, a secondary market in general than the third and fourth level of the house is small, so in the design and so on must be reconsidered. ."Bin Wei told reporters that, not only that, in addition to changes in design, in order to enter the primary and secondary markets, all Friends will introduce high-end sub-brands to differentiate all Friends of the popular brand. ."Our goal is to build a world-class furniture industry. ."</ P> <p> the face of aggressive enterprise of Sichuan, Guangdong furniture industry apparently will not back down. .It is understood that, at present, due to the expected impact of RMB appreciation, export furniture industry in the export orders are very cautious. ."Afraid to make a long list, or the appreciation of RMB, there is no profit. .I understand that many companies now list up to about August. ."A Dongguan furniture industry, told reporters. .</ P> <p> "We now project a single export orders a month, the amount is not large. .In domestic sales efforts, the current phase within the middle to Anhui, Henan, Jiangxi and Hunan to do activities to enhance sales, before we enter the third and fourth level the market mainly in the vicinity of developed areas in Jiangsu and Zhejiang. ."Wang also told reporters that the West, by the real estate control policies, at present, the furniture company's sales force also increased. .</ P> <p> look, the furniture industry in a fierce battle is inevitable. .</ P>.
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