Breaking "seeking change" attempts to enter the national brand of luxury furniture market.

<p> May and June, heavy regulation and control policies in the property market under the repeated experience of Beijing's real estate turnover fell, but also to the domestic industry has brought no small shock. .The sound of a market downturn, the high end of the core area of Beijing, small size, the average price of 25,000 / square meter or more high-end villas, volume has steadily maintained a rare, under the New Deal showed strong resistance to stress. .</ P> <p> 7 月 2 日 -11 days, Leonardo da Vinci International Houseware Fair China World Trade Center debut, ARMANICASA (Armani home), VERSACEHOME (Versace Home), FENDICASA (Fendi at home), CERRUTI ( .Di enema home) and other international luxury brands to the capital at home to bring consumers a gluttonous feast of creativity and technology, high-end household sector seems to "the scenery here is fine." .However, corresponding, however, are national furniture brands in the luxury goods sector and even the lack of absence. .Why it is difficult national furniture brands have enough to match "foreign luxury" brands come out? .Achieved in the field of a strong rise of the high-end luxury goods, national furniture brands And how about the way to go? .</ P> <p> foreign giant inroads into the head start </ p> <p> Chinese Academy of Social Sciences published in 2010, "Business Blue Book" that, as of December 2009, China's total consumption of luxury goods has increased to 9.4 billion U.S. dollars ., the global share of 27.5%. .The next 5 years, the Chinese luxury goods market will reach 14.6 billion U.S. dollars, accounting for the top global luxury spending, huge new generation of Volvo Group will be an important support for the luxury market. .China's high-end home market in the area of the cake is growing, with unlimited business opportunities and win a lot of the attention of international luxury brands. .</ P> <p> 4 on 3, the world's top household brands actually gathered in the newly opened home "home of the statue," International Hall's, began in China, "Baotuan fusion." .House was president of Wanglin Peng said, "home of the statue," International Museum of luxury brands for these countries to enter the Chinese opened up a channel for the first time many brands to enter China. .French brand decent space, known as "furniture industry LV" said, is the world's top luxury brands. .Hundreds of thousands of sky-high price of furniture, in the "home of the statue" in common. .</ P> <p> But in fact, LV through the acquisition of Fendi has long been home to the fashion industry, offered an olive branch. .Not only that, Armani, Gucci, Versace, CK, Hermes, which in the fashion, jewelry, luxury jewelry, and other areas of traditional roles do anything they want, but also all entered the home industry, and have targeted the Chinese market. .International household brand manager for the implementation of the morning blue red army, told reporters before the brand in China, it has been many years of heritage and experience in business operations, long time, people referred to home as long as luxury goods, they think of international brands, .The consumer psychology has become habitual, it is difficult to break. .</ P> <p> national furniture brands with the "China Speed" fight the right to speak </ p> <p> compared with foreign giants, ethnic furniture, luxury brands appears to lack of confidence. .This is because the brand's history and cultural needs of the long-term precipitation, on the other hand is difficult due to internal auditing standards with international standards. .In the selection of raw materials, precise manufacturing process, product after-sales service and maintenance, the national furniture brands and international luxury brands still have a natural distance. .Even the most talked about Beijing school furniture industry "green", not national furniture company with international brand of strict standards. .Fung Tak home authorities therefore agreed that if the domestic industry, domestic luxury goods industry is the "pyramid" in the words of the spire, ethnic furniture, there is a long way to go before the brand. .</ P> <p> To this, Beijing Shi Ji Jingzhou of APAC's brand of furniture took a different view. .Shi Ji Jingzhou office furniture and paint technology are playing the world of the Beijing school furniture industry, and now has IBOSS and other furniture brands. .Steven Song newly appointed CEO, told reporters in the production process, people should be confident, at least the world has not inferior to international standards Ji Jingzhou. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .->.