Survey shows that because of the "building materials to the countryside" brings new opportunities for rural building material up to 200 billion yuan, so much cake, let building materials enterprises sensitive was extremely nervous. Who will enter the "building material" directory, specifically the countryside will be what kind of subsidies, domestic enterprises who can share "building materials to the countryside," a piece of the action?
"Building materials to the countryside" driven 2000 billion market
Envious of household appliances, automobile enterprises can get the "4 trillion" subsidies go to the countryside road building materials enterprises are finally looking forward to the Gospel. "Seize the current rural homes are rapidly growing and building materials supply ample opportunity to support the peasants as a major initiative to expand domestic demand and take effective measures to promote the building materials to the countryside, encourage qualified local farmers through various forms of support to law governing in building their own housing. Strengthening of town planning, building rich local guide farmers characteristics, national characteristics, the security of traditional style and energy-saving and environment-friendly housing. "31 January, as the Central" a, "" building materials in the official use of terms, the majority of the countryside "building materials enterprises is expected from 2010 to get the corresponding subsidies and in the countryside the rural market open up a blue sea.
According to the survey, rural housing life generally shorter average 10 year round because of the rural poor quality of building materials, combined with the lack of planning, many buildings have just covered by strong removal; farmers like complaining, useless few years House will remove the reconstruction. From the current level of each household analysis of building area, all economy is relatively developed areas, the housing area is relatively large, the biggest is 360 square meters, usually in a 200 square meters, and is the second layer over the building, the North and in less developed areas, generally two-story building. The second floor of the building is largely above take frame and brick, two-story building were still the brick structure. To calculate the average cost per new House about 10.6 million.
The Organization "building materials to the countryside" implementation plan for early-stage research, China building materials distribution Association investigated a total of 6372 households, household which 2010 proposed new housing for farmers there are 580, proposed new housing farmers about 9%. According to the National Bureau of statistics, China's 2008 rural population 72135 million to each household 3.27 calculations, some farmers 22060 million. To the survey as a basis, calculated the 2010 National new housing will farmers 1985.4 million.
According to the average total cost per household building 10.6 million, is expected to directly produce rural building overall consumer about 1.99 billion, even 10% of the number of farmers is "building materials to the countryside" policy driven by new housing that will promote rural building materials overall consumer about 2000 billion, can also pull in other products such as household appliances, furniture, jewelry, fabric and other directly related to the consumption of goods.
200 billion yuan of building materials to the consumer market will make a lot of building materials enterprises will 2010 marketing focus on the rural market, which States "building materials to the countryside" offers subsidy policies would also allow the majority of farmers in the building cost greatly reduced and at the same time, make their living environment have higher horizontal promotion.
Basic building materials enterprises are divided into soup
And "home appliances to the countryside" compared to the building materials industry product variety, and each product's brand. How to build a "building materials to the countryside" Directory product standards and the subsidies that specific provisions have been introduced. China building decoration materials Committee Secretary Zhang Zhong Ling said, after much deliberation, in conjunction with the Association preliminary cement, glass, ceramic, steel, paint and other household cover housing must base construction materials should be included in the "building materials to the countryside" catalog, furniture, flooring, doors, decorative building materials category also require further consideration. "At present, the National Ministry of industry and information technology is developing specific ' building materials to the countryside ' Directory product standards. ”
Although "building materials to the countryside" Directory product standards and subsidies are still not sure, but many are expected to enter the directory list of enterprises have begun to concern. "One," just ask "building materials to the countryside" words, China building materials listed enterprise's stock shot up nearly 10%, of which Anhui cement surge 8%, shangdisan co. also break through the $ 8, obtain short-term funding sought. It is currently shangdisan co., the largest construction materials production enterprises, since 2005, since its establishment has always adhered to industrialization, and gradually formed a high grade of cement, mineral wool acoustic panels, aerated concrete and refractory materials, etc. as the representative of the building materials manufacturing system. Access to investors and funds, shangdisan co. seems to favor from going into the "building materials to the countryside" list will not be too far away.
Another major building material group bnbm is the first time publishing news that perfect market layout and rich product line will be driven company in the "building materials to the countryside" policy background render good growth. Sustained endogenous expansion and extension of the acquisition and expansion mode makes the company productivity 15 years expansion nearly 50 times, in 2005 following the acquisition of Tai-gypsum company starts
Dual-brand strategy, to the company's Dragon brand gypsum board main market to Taishan brand gypsum board main low-end market, with a view to forming the widest range of customers. At the same time, companies in the major regional market to achieve comprehensive coverage, significant market network effects will provide companies in the future "building materials to the countryside" policy to promote in the full benefit and achieve rapid rural market sales growth lay the obvious first advantage, thus raising market and industry-wide concern.High-technology also publish news that "building materials to the countryside" is expected as floor and MDF provide incremental demand. "We think that as one of the main components of building materials, MDF and wood flooring and other products to the countryside will serve to improve the living conditions of rural populations and stimulate the upgrading of the role of the local consumption, which makes this type of building material is expected to become the focus of this countryside one of the products, thus improving the level of demand for our products. "Many of the materials used in the operation of the Foundation as the primary building materials group are bringing to the" building material "and waved the product directory. Zhang Zhong Ling said: "building materials to the countryside" Directory product standard is possible according to the product's environmental standards to develop, at the same time prices will also be considered one of the means, but it does not prohibit seconds, resolutely and environmentally friendly products, inventory, unsalable products into rural areas.
Home decoration materials enterprises difficult income
In fact, capable of bringing the "building material" concessions in the win a share of the building materials enterprises, for decoration material enterprises, especially the brand value higher enterprise is very rare. Nevertheless, there are many private enterprises active in organizing themselves to the countryside. As Wuxi Sau de floor timely launch "on a new country, the benefits of the product of Wuxi city to the countryside" Press Conference, Chairman of Sun Shou de said tho de floor will come up with $ million profit directly to farmers, and targeted research and development for new products in rural areas, such as antique flooring, economical solid wood flooring, meet farmers ' needs.
Sau de floor actively bringing initiatives reflects the majority of small and medium-sized private building materials enterprises in developing rural market commitment and intensity. It is reported that many enterprises already established in the rural products supply, sale and after-sale service system, such as Regal flooring, furniture, and other enterprise-wide friends for many years been deep and third line cities and the countryside, in the production, distribution, sale, after-sales service, and so develop explicit requirements, such as strengthening product raw material inventory and production; organize related group purchase activities, home delivery, improving product installation and use of counselling; strict implementation of national provisions that strengthen after-sales service team, launching the company tour repair service, etc. General Manager of Beijing Wrigley bathroom contained springs with respect: "our sanitary ware products have been sold in the country, and has a very mature sales channels to sell quite well, product quality, the price is cheap, the equivalent of early on already has ' the countryside '. ”
In the "building material" the wave of the countryside, the building materials distribution enterprises equally excited. So many building material category, under each category will also participate in many enterprises, if you enjoy policy subsidies, will have to be a centralized sales sites to control the process of standardizing. subsidies Building materials distribution enterprises who will win? Zhang Zhong Ling revealed that, at present, China's building materials distribution Association and other related departments are brewing in Beijing to build a home building materials supermarket follow "building materials to the countryside," but it will be a great project, when you can realize also kindness ". In this regard, there are people in the industry that actually houses, macalline, orient their homes, and other household hypermarket and building materials supermarket's most powerful actions "building materials to the countryside" circulation, but it's arguable that the profitability of enterprises will not be launching also depends on the relevant sector of the policy direction. To this end, the Oriental Garden, Chief Operating Officer of Luan,-said: "Oriental home very willing to improve housing quality farmers Brothers make a contribution, the company will actively discussing this topic, but it is not to say whether or not we can participate in the specific programme ' building materials to the countryside '. ”
Beijing market Association home market Sub-Council Liu Chen thinks the "building materials to the countryside" will lead to numerous rural housing consumption, stimulating domestic demand and improve the quality of life of the farmer's friend, but for positioning high-end home-based businesses, such as some brands of higher value-added products, processes and quality are top of the building materials, the furniture industry is very difficult to go into the countryside directory; and for those who went into the countryside directory of business you should attach great importance to the product's environmental performance, quality standards and price levels. "Be sure to get better and cheaper products to farmers in the hands of friends, their living standard has genuine upgrading. ”
"Building materials to the countryside" was also a problem, that is really who profit. Some experts pointed out that "building materials to the countryside" should not be set up subsidies, if any, should be directly to farmers. A "subsidy system, manufacturers and dealers began to government public relations and data falsification, movements, ultimate profit also distributors and manufacturers. Prior to introduction of home appliances to the countryside and the car to subsidies have raised all kinds of discussion, questioning its existence Maoni's voice. ' Building materials to the countryside ' to real huinong, its subsidy system should open transparent manner directly to farmers, while non-manufacturers and distributors. ”
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