After the financial crisis, Dongguan furniture industry quietly changing after sitting in the Office received orders, processing and export of simple business way bring their profits have been very modest. At the same time, the domestic market of fire so that these enterprises are not resign himself to just watching other people make money, a large number of original simple do export factory began to "reach out" in the domestic market.
Dongguan famous furniture Club, held twice a year, the famous furniture exhibition in March next year's exhibition booth is already booked out, famous furniture Club run-Deputy Secretary General of the party, told reporters that the name furniture fair, the most obvious change is the domestic market of exhibitors than last year at least doubled.
In export-oriented enterprises have "openings", they also found that the domestic market, this cake is not so easy to eat into your mouth. Dongguan Arts haiwei furniture co., Ltd. General Manager of BCG Stephen Lee wry smile told reporters that used to be the export this kind of "simple" business, their domestic sales really some "acclimatized".
Contemplating changes
Trade profit shrink serious transformation of the domestic market
On the domestic market, Dongguan Arts haiwei furniture co., Ltd. General Manager of BCG Stephen Lee wry smile shakes his head: "very painful, now also in pain. ”
Art haiwei furniture co., Ltd. in Shek Pai, 2004 do foreign trade business, all products sold in North America. "Or a few years a good day, 2004 and 2008 the 5 years that we base every day to work overtime. "BCG Stephen Lee told reporters that the 2008 profits can also be reached nearly 30%, can be said to be billowing.
Beginning in 2009, BCG Stephen Lee began to feel a slight "chill": "2008 young year orders more than 30%, but also can maintain profit, since the beginning of this year, clearly have some difficulties. ”
BCG Stephen Lee told reporters that the order of their factory this year than last year and lost 30%, but profits shrank.
BCG Stephen Lee said. He said he has felt if you rely on foreign trade business "legs" are likely to go into the "dead end", beginning from this year onwards, they developed a children's furniture brand, started to walk into the domestic market.
Puzzle
Domestic sales of the "complex" claiming to be still layman
BCG Stephen Lee describes foreign trade business: "acquiring, processing, exporting, collect the money, it's that simple, and once the order to the following unilateral will first give a deposit of 30%, the product of a plant, the other side of the balance to be struck. Such a good business, if it is not a market is not good, who's down? "
He said that foreign trade business guests have been set to this order, as long as the production is not out of the big flaws ironclad money. Domestic sales are different, "you made do not necessarily someone, risks significantly increased". BCG Stephen Lee at first did not dare to dry, only invests 100 million in a series, is "water."
When entering the domestic sales of BCG Stephen Lee slowly in these areas, identify problems and more. "Not only is development, production, you have to enter into circulation, but also do after sale, any one of the links when you want to trade than do complex. "BCG Stephen Lee told reporters that he thought now haven't completely changed, such as product out, how to break into the market, how do brand promotion. "We also have a layman. "He said.
Practice
Shop at hukai touch stone products "the river"
"Domestic eat this ' cake ', extremely competitive. "BCG Stephen Lee found that domestic sales of this" cake "is not so easy to eat.
BCG Stephen Lee they produced domestic product got an professional exhibition, won a silver award. "The industry is very positive, but the market will not be accepted, and I really haven't. "He said.
BCG Stephen Lee has been in Shanghai to build a store that sells this product to stores will be opened in the year before. But despite their products coming to market, but he was not very excited. BCG Stephen Lee said: "I was touched the Stones River, only one step a step. ”
For its "old version" foreign trade business, BCG Stephen Lee or "skins": "this will not be lost, and the domestic sales of this spending also rely on it to support it. ”
Journalists observe
Foreign trade enterprises of the domestic market is the "start from zero."
Dongguan this year for the first three quarters of foreign investment enterprises, domestic sales of $ 1495.7 billion, compared with the go with over 30%. This set of data behind the fact is that in RMB rises
Value, raw materials prices, labor costs increase, many original simple only export enterprise has joined the domestic market.At the same time, most reporters found in transition from export enterprise of the domestic market, is facing "acclimatized".
And other already has a proven business model and in the domestic market to touch up roll call compared to the years of enterprise, these "starting from zero," enterprises are to join the competition in the domestic market, in addition to the accumulation of foreign trade, technology standards and design level, the rest can be said that no advantage at all.
In the people sing "to enter the domestic market", the enterprise should also be calm and maximize your strengths, not blindly jumped in, because maybe dived into the heap is not money, but rather the whirlpool.
Expert advice
First-tier cities are already saturated can "enter" in the second and third line cities
"The previous trade business, a factory by 5 a girl sitting in front of a computer can do several billion business, such enterprises of the domestic market, the most difficult to change the thinking and way of doing business. "Dongguan famous furniture Club run-Deputy Secretary General of the party.
Fang Yun-in recent years and numerous furniture company the boss after contact with the deepest feelings of a is, this part of the original simple do foreign trade business enterprises from the domestic market, Fang Yun-image and metaphor they start from the "negative."
"The ' negative ' are the means that the business model or export processing, if no export processing experience we can say is zero-based. "Yun-said.
"If you do the domestic market, research and development, packaging, marketing, after-sales service, etc. are ready. "Yun-that" domestic market product positioning must be accurate, to compare the products into a mature market, it is necessary to have unique content. ”
Fang yun-believes that the current domestic first-tier cities in furniture market is saturated, and the second and third line cities in furniture stores of quantity remains relatively low, he suggested that the furniture enterprises can play in the first-tier cities their featured product, at the same time grasp and third line cities furniture market "expansion" of the opportunities for expansion.
No comments:
Post a Comment