Department stores, "you out of me into the" custom furniture and finished furniture split.

<p> According to media recently reported that by the end of March, Guangzhou and Hong Kong European furniture, Chien, Kam boutiques and other furniture dealers on the complete withdrawal of Chinese Plaza. .So far, Guangzhou City, Guangzhou Department Store addition (Guang million) and happy furniture in the business, the furniture brand has been completely withdraw from department stores. .Furniture store in the finished product to department stores have withdrawn, another department store - has been ushered in Grandview Plaza, stationed in custom furniture, not only increasing the brand, and even a brand stores to open 2,3. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .This news is SouFun -><!-- All rights reserved Please indicate the source as and add web link http://home.soufun.com/, rights reserved. .-> <p> Can not help but surprise, finished furniture and custom furniture, like a pair of very different character, twin brother, although all have "furniture" in the title industry, but why marketing channels are "split"? .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> "Withdrawal": furniture dealer furniture and department stores finished departure clearance say goodbye </ p ><!-- This news is SouFun All rights reserved Please indicate the source and if .Add a web link http://home.soufun.com/, rights reserved. .-> <p> Finished furniture in the home industry can be regarded as an "elder" business model through the street stalls and independent shops, department stores, furniture stores and other marketing channels. .Currently, in addition to Leonardo da Vinci, the United States and other high-end brands grams U.S. home to set up large area of independent boutiques, department stores and furniture stores are the most common mode of operation. .</ P> <p align="center"> </ p> <p align="center"> finished the withdrawal of China's Furniture Plaza </ p> <p> the past, department stores in Guangzhou City, Tianhe, Guangzhou hundred, .China Plaza and other furniture stores have the figure, although one of the few brands, but the transport, the advantages of one-stop shopping to attract a lot of consumers. .Unfortunately, the cost of department stores has become a furniture dealer assigned to the stumbling block. .According to one industry source, a department store in Guangzhou rents about 200 yuan per square, while shops in the practical area of only around 60%. .Qiazhiyisuan, 100 square meters of small shops in general, one month down the rent would more than twenty thousand, and the usable area is only about 60 parties. .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> For the withdrawal of department stores, boutiques, general manager Zhang Jin Bang Khen frankly the cost is too high a furniture dealer abandoned the main department stores, and department store cash flow may be too reluctant to enter the real reason furniture .. .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> Although the gradual withdrawal of department stores, furniture stores, but consumers have no place to worry about buying furniture, furniture retailers in Guangzhou and flowers in full bloom. .Have a long history of US-UN-Habitat, JSWB, AEC, the horse will be opened at home, Macalline, mass consumption are Mangrove Bay, the imperial court, Qi Rui home, etc. and furniture retailers, furniture has become the model .The main marketing channels. .But, consumers need to "trek" to the professional store the. .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> "Presence": department store into the custom furniture brand concentration </ p ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http:/ ./ home.soufun.com /, rights reserved. .-> <p> One hand, the withdrawal of furniture brands department store, focused on the furniture store business; side of the car, a new army has been stationed in department stores, furniture stores but has little or nothing of their presence. .New army, is only 10 years developed a "custom furniture." .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> In Guangzhou Department Store - Grandview Plaza gathered a group of custom furniture brand, Sofia, Hollywood visitors, still product delivery, top solid, Asia and other cards Well, the market is a common custom .Basic furniture brands can be found here. .In addition to growing the brand, and even a brand stores to open 2,3. .</ P> <p align="center"> </ p> <p align="center"> settled a number of custom furniture department store </ p> <p> It is understood, Grandview Plaza, 6th Floor, custom furniture brand, .First investment by the Hang Seng furniture, re-entering the mall. .Hang Seng told reporters responsible furniture, Hang Seng moved in furniture 2004 Grandview Plaza, to attract customers to custom furniture, also includes a small children's furniture and mattress brands. .The official said that there are some finished furniture now want to join, but the custom home has a huge potential market, but also in the 6th floor has been formed is a good brand of concentration, so the current is still custom furniture. .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> "Split": custom furniture, furniture category does not belong? .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> High cost for the department stores, custom furniture, the industry also agreed with, but why they chose "undeterred"? .Not difficult to find, finished furniture and custom furniture, "parting ways" with the inevitable reasons. .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> First reason is that development of the industry. .Director of Marketing Young-Fa Lai Ya Card Well fine that the relatively mature finished furniture, custom furniture, this "new" need to seize the awareness and visibility. .Yung-Chang Lai Jing said: "The open stores, of course, is the primary goal of profitability, but custom furniture on the market first and foremost, the first open market, department stores located in the downtown shopping district, people are more, just to meet our requirements. ."</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> Secondly, the two sides are also different show. .Larger furniture products, and emphasizes "the overall sense of space", so they need a large area to display products. .Integration of the businesses department stores, furniture, occupy only a corner of the limited space available can not meet the display needs of finished furniture. .Even if the shop can achieve a large area, followed by a more expensive rent, furniture dealer naturally too much. .The main custom furniture wardrobe, the main business philosophy is "custom", so just show several sets of products, different styles of sliding doors along with the overlay of the display, so the area of 100 square enough. .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> So obvious why the difference between the two? .Wang Biao, General Manager of Marketing Center Sofia seems to both "clean break": "are pre-decorated custom closet, renovated in the early consumers have started buying when the wardrobe, while Bahrain and we have to buy hardware products .furniture, one into the home on the line. .In fact, closet, closets, custom bookcases and other industries, should be considered the building materials industry, not part of the furniture category. ."</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> Department stores, furniture store building materials market </ p ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, .rights reserved. .-> <p> Who is custom furniture to the future? .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> So, with the custom furniture industry's growth, is also the same as the finished furniture abandoned department store the elections? .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> Card Well Yung-Chang Lai, director of marketing refined Asia that hypermarket complete and perfect, custom furniture, but also into the development trend of the last supermarkets. .However, Laijing Li stressed: "Even if the custom furniture store presence, but also select building materials stores, rather than furniture stores. ."</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> Reporter visited the market, found that the presence of the custom furniture store brands very few. .Sophia Wang Biao explained: "The building materials market and brand presence in key areas, Beijing is still there on the market-based building materials. .Format is different in each city, for the customers is different. .Retailing will have more regular customers, but for the building materials market will be more new customers, the exhibition hall at this time will be displayed through the display to play the role. ."</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .-> <p> Fact, for the definition of custom furniture, the industry also holds the view belongs to the furniture industry. .This new industry, it belongs to department stores, furniture stores, or building materials market? .Wang Biao, said the problem is actually widening the channel, different channels are needed to open up. .</ P ><!-- Copyright SouFun this news is, if reproduced please indicate the source and add the web link http://home.soufun.com/, rights reserved. .->.