Tuesday, January 11, 2011

Chinese furniture market, "Warring States Period," or to be the end of.

<p> furniture industry in China, rising costs, shrinking profit situation, all Friends of furniture introduced the high-end products and personalized products, from brand building and sales channels to do more long-term strategic layout, which shows the leading brand in Chinese furniture industry is .rise. .It is understood that all high-profile launch of the Friends of furniture products and personalized high-end products, mainly from the low-end market in order to achieve a breakthrough in the melee. .Was able to launch these products, mainly based on the accumulation of 20 years of full-friendly furniture industrial advantages, characteristics and advantages, competitive advantage. .</ P> <p> all relevant responsible person said that the Friends of furniture, national leader in high-end products to provide a breakthrough, "day" advantage. .In the 20 years of development, all Friends of furniture in the continuously optimize the industrial structure, to achieve industrial upgrading and innovation development model based on the realization of the product design, procurement, production, sales, logistics, information services, integrated management of the entire process of .international standards, break time is ripe. .</ P> <p> the other hand, the whole layout of the Friends of channels of sound furniture, but also provide a breakthrough in high-end products, "location" advantage. .Currently, all Friends of furniture with more than 1,000 dealers, more than 2,000 stores, can make products in the fierce competition in the domestic and international market competitiveness of the prompt release of the core, quickly gathering market sentiment, the scale effect, change product force .market leader in power. .</ P> <p align="center"> </ p> <p> all Friends of furniture than 20 years of market influence, but also provide a breakthrough in high-end products "and" advantage. .</ P> <p> 20 years, all Friends of the furniture from weak to strong, from small to big, from small factories to furniture industry leaders, from local brands to the Chinese brand, China well-known trademarks, to go step by step .come. .In the crossroads of the Chinese furniture industry, all friends are trying to break into the industry leader in. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> China's furniture industry had been born out of the "Warring States Period," the deeper reason is not from the outside, but from the industry itself. .The most important is rooted in the market order has been subjected to damage, or long-term competition in the market in a disorderly environment. .Overall performance for the excessive expansion of the industry, market demand imbalance and the inherent imperfection of market rules. .</ P> <p> raise the level of consumption as people, furniture consumption increasingly rational, the explosive growth of the furniture market is over. .Market competition will squeeze into the state competition can not meet the specification requirements of the edge of the enterprise will be ordered out of competition. .From the overall furniture industry point of view, the situation is indeed serious than in previous years, many small businesses in the brutal competition in the market close of business. .However, this also reflects the trend of the future development of the industry began to happen: The entire industry is undergoing a painful shuffle stage. .</ P> <p> All Friends of the furniture and personalized high-end products to market, marking the Chinese furniture market competition is moving from price competition to brand competition, changes in value. .During this period, good brand, good design, a relatively high value-added furniture products, will become the market mainstream products, brand competition will be the industry trend of sustainable development. .Currently, low-priced furniture may have some demand in the short term, but in the long run, practicality, safety, environmental protection and functionality can take into account the furniture in order to obtain significant development. .</ P> <p> brutal melee today is quickly growing Chinese furniture industry, a baptism, a manufacturing company and the industry to pass. .Not suitable for businesses and orderly competition will be eliminated, the smoke break in the enterprise, from industry, the brand brand growth for the community and become a super brand to lead the development of the industry. .</ P> <p> Recently, some industry experts believe that China's furniture industry has completed a budding quickly the happiness that ushered in the industrial turmoil of the "Warring States era." .Recently, three major Chinese furniture manufacturer located in Sichuan, China, circle one of the leading enterprises in the furniture industry - all gone against the tide line of the Friends of furniture grand introduced two high-end products and two individual products, but also to send a break melee .sound. .An industry leading brand in the strategic layout will be the next phase of the industry and what impact a new pattern? .Interpretation of this were the experts. .</ P> <p> Chinese furniture manufacturing output in 2008 was 6500 billion yuan. .1.3 billion from the beginning of 1978, an increase of 30 500 times the average annual growth rate of 25% to 30%. .Crazy growth rate for the disorder in the industry today, competition and confusion potential problems. .</ P> <p> Most of China's furniture brands from the "feet on the field," the peasant economy gradually evolved over many from imitating, copying began, the lack of inherent cultural product traceability in order to find a shortcut, many companies have not been .market cultivation stage, to directly participate in market competition. .As competition intensifies, especially in a large number of homogeneous producers into the market, the Chinese furniture industry is not inferior brand of roots gradually prominent. .Means taking a vicious price competition, with low levels of profits for market competition, it is inevitable, the market is full of smoke filled with hand to hand: Price shopping, resources, overdraft, advertising bombardment. .</ P> <p> road in the Chinese furniture industry into more products, brand names less; flat products sold many products less popular; crude products, and more, and few processing; middle and low stock more high value-added non-small .sequence spared from war period, subject to the impact of low market, many companies are taking contraction strategy. .As a leading enterprise in the furniture industry, has introduced two high-end full-friendly furniture products: elegant, luxurious Baroque style of Chinese imperial dynasties of Europe, to reproduce the visual feast of the "Oude" series; classic encounter with the perfect romantic fashion, in order to .people seeking romantic charm to create a home atmosphere of the French style of the "Champs Elysees" series. .Also introduced two new personalized products: for the children to create a fairy-tale world of the "Green Garden" series; to meet the city people advocating a simple, Shanfanjiujian craving. .All Friends of the furniture layout of this brand strategy to meet the cultural spirit of the modern consciousness, to enhance this culture is based on their own technological modernization and coordination of the core competitiveness and sustainable development. .</ P> <p> together for a long time will be minutes, hours will be together a long time, is the development trend of things. .Chaotic melee in the "Warring States Period", to become the industry woke up first the Illuminati and can make a change because of potential initiatives in order to ultimately stand out from the smoke, as the winner. .</ P> <p> most of China's high-end furniture market dominated by imported products or foreign companies, while the low-end products are in oversupply in the fierce market competition. .To escape from this difficult situation, the Chinese furniture industry must form their own strong brands, tight encirclement to lead the industry to re-establish competition in the market rules and order. .</ P>.

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