Trade-in for most consumers are not strangers, which is the most flourishing or television, refrigerators and other electrical appliances. According to the Department of commerce data indicates that as of February 20, Beijing, Tianjin, Shanghai, Jiangsu, nine pilot provinces appliances trade-in total recycling old appliances 717.1 million units, sales of new appliances 662.6 million on sales of $ 262.8 billion. Recently, the furniture market has set off a trade-in, AXA-Minmetals home, good home decoration, rate of gas appliances, anxin floors have launched the trade-in service, but with domestic appliances, many furniture trade-in and no long-lasting way. At 315, individual enterprises to promote the consumption of tricks also started build-up in market economy conditions, the "consumer" is the driving force of economic growth of long-lasting, business marketing refurbished never slack.
Furniture recovery prospects geometry
Trade-in craze spread slowly in the furniture industry, as a corporate party is how to treat?
Establish industry model image service upgrade acclaim
Energy rate gas appliances company directors • Deputy General Manager West Bekaa Akihiko describes, for a long time, can rate has been used to trade-in to eliminate social security risk. The Government calls on household appliances trade-in allowance is widely used, although not in the range hood, gas water heater industry, enterprises can be spontaneous action. He said that for this year, rate proposed 3.15 's no longer a trade-in, it is upgraded. For example, in the Chinese market, both the existence of unburnt products, there is also a strong exhaust products currently used often or hot gas water heater, and upgrading of concept will solve this problem. Industry launch of the trade in action, as a kind of intimate service measures has been praised by consumers, as well as the industry how to improve service quality and establish a model example.
In response to environmental policy trade-ins like everywhere
Recycling old furniture products, which not only helps consumers benefit, on the other hand also facilitate business promotions, and now many companies are actively responding to environmental policy, is to leave the furniture product recycling.
In some time ago, well-known domestic enterprises, Star Group announced that it had injected 1.8 billion for a period of 3 months of furniture swap activity. "Trade-in" activities in the public eye after new furniture, only need to fill in, Star home a piece of furniture trade-in registration form, and then monthly star parties home services, valuation recovery by Fleur to consumers pay equivalent to assess price 5 times the furniture coupon, so not only can save a lot of processing old furniture process cumbersome procedures, but also to let the old furniture once again creates value, and the national environmental policy vigorously.
After the Conference in Copenhagen, anxin floor is also active in the "old" reducing carbon floor new charity activities, according to the official responsible, they want the old floor recovery and recycling, the wood floor, tijuexian, laminated flooring materials, recycled paper products processing areas continue to be effective, to reduce timber consumption, the purpose of protecting the Earth's environment.
Furniture recovery prospects geometry
Soon to be launched in 3.15 "trade-in" activities of enterprises, according to AXA-Minmetals International household silver branch long Philip describes, recycling Shao to old furniture, be in accordance with the actual situation operation, you can once again use, give some factory. Others can no longer use, such as skin recovery, it no longer do skin, it can be polished to peel pulp, cooling, become a reborn, the manufacture of regenerated leather sofas. For other quality good, the market itself will have to be renewed maintenance, donated to the poor or the disaster area, the furniture to show new vitality, extend its life span.
Marketing tricks many furniture collection or a new pet?
In an increasingly competitive marketplace, enterprises marketing contest has become an important part of that competition is good, last year's numerous enterprises marketing competition for people on foot from the horizons, creating furniture pin qumei new mode "mouse + cement", Microtek furniture 10 Yuan for LOGO, red apples to domestic household industry six brand "cross-border marketing" to Asia buy tiles free Tour Italy, macalline Charter customers, and so on, the enterprise Union, e-commerce, Charter customers, President, the words become a chip this year home business marketing keywords. This year, in the context of World Expo, and the advocacy of low-carbon green policy, enterprise marketing innovation will continue to furniture trade-in promotion enterprise promotion activities on the one hand, on the other hand it does benefit consumers, corporate social responsibility image set on quite good. For this reason, furniture market trade-in might be into this year's enterprise marketing methods and tricks.
Then furniture trade-in market space how, in what issues are encountered, the journalists visited related sector, the research on this issue.
Recovery behavior can continue to flow to old furniture?
The reporter learned from relevant departments, these corporate recovery to old furniture, eventually flows into two channels, one is being refurbished to re-enter the second-hand market or secondary cities, and other distribution channels; the second is not formal small factory processing recycling has become a new bottle of "new furniture". Although the trade-in can promote merchants sales, but the return of the product is not found their final resting places, or to people new market channels. Furniture brands as non-processing industry, recycling old furniture is really useless. Some enterprises in order to make the brand effect even if the bite is recovering, but for many businesses, it can only be a short-term campaign to rally, long-term recovery of these old furniture isn't available. In addition, if a long-term commitment to brand manufacturers own brand furniture collection, it is possible to make consumers feel the purchase of furniture is made from old furniture renovation.
Cost and price difficult to estimate the furniture recycling hindered many
Professional analysis, there are certain furniture recycling or difficulties, owing to the high technological content, old furniture collection, decomposition, reuse of raw materials costs than in direct production costs is much higher, it is difficult to operate. In addition, the collection of furniture using value low, current market mainstream brand, has its own characteristic products. These products, materials and colours, even recycling decomposing, the brand is also unable to enter the production line is different. In addition, because the manufacturers and consumers in new and old and use value of cognitive, so recovery price difficult reunification.
Consumer concerns the formation of multiple system recovery agencies have yet to be time
Press on this issue in an interview with the Shanghai indoor decoration, Vice President and Cao Rong Chang, in his view, because the furniture discount itself is relatively large. So many businesses may be "recycled furniture" and "charitable activities" signs at work, if the furniture is recycled, as raw material, it is plain &. An ongoing activity must be viable, in the absence of marketing as a backup is not possible for a long time. "However, for such initiatives, we would like to express our appreciation and support. As a start, it's sure not perfect place, not too much doubt, exclusion. "Currently, there is no system of recovery and the rules of the game, on the one hand, the old furniture is not like the old appliances, recycling old appliances, like not completely scrapped by the CRT, shell, and other components can also be reused, but the old furniture is almost a non-renewable. At present, many furniture manufacturers are at the low end of production, and sales to fashionable furniture, for example, even if collection wood cannot reuse, no profit figure. On the other hand, consumer-to-business association skeptical, so market formation in this atmosphere.
According to him, the building materials and furniture reuse of waste products is very great. For wooden construction materials for
Cases, waste wood products processed to form wood flooring, laminated flooring materials, recycled paper, and so on, fine crushing of wood can be processed into finger-Board, plywood, etc., effectively reduce the usage of new wood; decorated with other waste may be processed for recycling, regeneration cement bricks and recycled aggregate, "as long as the system reclaims the bodies later formed, normative and sustainability are formed. ”
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