Furniture Design: Guangdong furniture industry as a way to break through the factory.

<p align="center"> </ p> <p> behalf of the Chinese furniture industry as the highest level of furniture, a large province, not only missed the Milan, but in recent years, in the east and southwest, the Bohai Sea under the furniture, the rapid rise of the plates, .frequently impact on its leading position. .The fact that one after another in Guangdong furniture that has slowed the pace of progress: the output value of enterprises is not the largest in Guangdong; of the largest enterprises in Guangdong are not; of the fastest growing business is not in Guangdong. .Guangdong furniture industry to create new advantages? .How to maintain industry leadership position? .</ P> <p> many well-known author and marketing of furniture in Guangdong responsible person on the relevant topics were discussed. .Guangdong to house prices more and more "factory" as itself, which is a common problem in Guangdong furniture industry. .And why the financial crisis caused by the furniture industry in Guangdong such a huge impact, study its origins, is attached to overseas brand OEM biggest flaw of such enterprises, in this "superiority" of the market context, in addition, as federal, red .Apple, the dynasty and a few leading companies have maintained a clear development strategy, the vast majority of employers are rewarding strong, aggressive weak, many companies willing to do for others is only "awake" so that the Gu process Zhe ., Lee Ho, let all-you-Chuan School, two tigers are, or the impressive manner, or quietly Plough, outflanking the Guangdong faction of the camp does not focus on the broad market, resulting in today's school furniture, Guangdong, the so-called "fast .but also overseas markets, overseas markets are also slow, "the two-Ren situation. .</ P ><!-- Adsunion AD Code Begin Here. 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AD Place: pl-84-fubiao- .-> <p> Guangdong is the largest furniture producing areas, has the most mature industry chain, China's furniture manufacturing industry, the level of leadership, some advantages of enterprises in the quality control standards comparable to European and American art. .However, in the office of Guangzhou Furniture Fair this year, I have heard the enterprise clear that they are "factory" as the voice. .It is undeniable, office furniture systems and furniture not the same, as both factory and can not be compared, however, belong to the same furniture, the two branches of large systems under development is inseparable from the industry environment. .If a temporary office furniture can also "go between", "buy to single" tentatively sustain development, then marketing is the corporate brand cocoon rebirth of the road must pass through. .</ P> <p> furniture entrepreneurs in Guangdong has always been known for a pragmatic, however, is that a "pragmatic" spirit, the opportunity for school furniture, overlook a most important element: the brand culture. .As a business, must have its own cultural heritage, has the connotation of enterprise culture to Win in order rooted in the market, rooted consumers. .Any enterprise should go through culture build a platform for their corporate culture, which is to guide a business response to the crisis, to seek business opportunities in the core. .</ P> <p> the core is culture, culture is the core product, the product is the core design. .In recent years, internal, furniture design, packaging enterprises organizations have sprung up, and many associations, chambers of commerce, clubs, organizations, more and more attention to design, industrial chain that links the past, often overlooked, but this group is also the designer .put on another level. .Furniture industry designers lack the right to speak, a direct impact on the development of enterprises. .Guangdong furniture to break, with research market consumption, designers clearly understand the market risk is the subject of one of the most important breakthrough. .</ P> <p> First of all, designers are a group of energetic and dynamic team, for Guangdong enterprises to inject new thinking. .Guangdong furniture industry growth, driven by foreign trade can not be separated, can not be separated for a complete production and marketing system. .However, in the furniture manufacturing industry chain, should occupy the commanding heights of the R & D creative enterprises, often takes up only a small part of the production process. .In fact, compared with foreign furniture enterprises, then more of a furniture design company occupies a dominant position, little foreign factory, but the value of the products are higher than many domestic enterprises. .Guangdong furniture industry, by contrast, very large area of the factory production line is very advanced, however, after a series of products produced, often cause a lot of inventory backlog, because the product life cycle is short, there is no product update cycle from the business too much to consider .exhibition, but also creativity and boost the value of this unequal situation. .</ P> <p> Second, companies must seek to change the amount of mind. .Why can not the birth of Guangdong enterprises some real strong added value (and not by the price of hard pushed onto the consumer), in art and design of great influence in the world of products (rather than relying on more to Milan to copy Qupin .the so-called "used re-creation") it? .Mass production, the pursuit of value maximization, is the cultural connotation of empty cause the product to the root causes. .</ P> <p> Last year, Shenzhen is commentary on the world "design" of the title, the number of sharp furniture designers have started to have a separate business. .However, in such a group, how to measure whether they have the value of a product development, sales seem to have become the only target, the industry that only sell a good product is good design. .However, I believe that this is one-sided view of quick success, but also furniture designers concept of a common misunderstanding. .Of course, as designers roll as a businessman, how to measure the concept of art and design and design-interests, this matter of opinion. .</ P> <p> regret is that so far, various forms of designer alliances or organizations, but also did not play a real substantive development of the industry to promote the significance and role. .Many industries have appeared in this type of organization, their goal is to promote industrial development. .In fact, the number of such organizations play a relevant role in the real it? .Recently, I heard a similar design and organization of the upcoming birth of the League, however, such an organization is to maintain the operation of public welfare, or the way to run the enterprise, is also a question worth considering. .</ P> <p> Guangdong enterprises to change at home "factory" status, does require that a number of organizations to promote, however, the immaturity of the furniture industry, often resulting in many organizations exist in name only, or not as the last because the parties .driven by interests, often resulting in the final split. .</ P> <p> In fact, there are many excellent enterprises in Guangdong home place, the domestic furniture industry should try to figure out and learn, if we can overcome some shortcomings of existing words, the designer for more in-depth market, companies put the designer .groups pay attention to it, Guangdong furniture is bound to form their own thing and break the "factory" pose, usher in a new leap forward. .</ P> <p> </ p> <p> </ p>.