After the Spring Festival, the greeting words are "entering the State yet?". This is the case, after the harvest in 2009, many people may also temporarily happy new year in the aftertaste, flawless entering working status. It is precisely for this reason, many business was sluggish and dull, furniture stores are no exception.
Soufun furniture channel reporter visited the major furniture stores know that traffic is scarce, the purchasing power of the weak, sales directly told reporters then sells the field for the bizarre deserted and foot, usually at this time of year is the low season. It is understood that the General owners will want to stay in years ago, but years ago second-hand market booms, years ago, has had a purchase. This time the purchase of furniture by owners very little, but at this point the intensity of the discounts differentiated than years ago.
Years ago years discount numbers game deal with sales season
Red Apple furniture has been affected by the mass consumer, macalline Red Apple store told reporters that years later the relatively light, gas and years ago, when asked what promotions now, its store managers said Red Apple hasn't been discount information. Red Apple furniture not discount the industry this is unchanged. But for other will have relative discounts brand, years ago, after discounts that elusive impervious.
Although 100 furniture industry has been received, but also in the years later gas and could not be restored. It was 100 years ago purchasing guide describes launched 6.5 discount promotions, but 7% discount. Owners want to the new home for new year, so catch up on years ago to buy furniture are very many, and purchase and also very large, therefore merchants also settled in bold promotion. Han said the industry is also famous for its living room furniture sales also told the reporters said years ago is 6.8 fold, but it is now 20% off discount, this discount is based on years ago people. Family-centered process of bear no taboo sofa, this period is in fact the furniture sales of low season, but years ago is the peak season of furniture sales, how can it be compared?
Of course there are also discount furniture has stepped in to increase to compensate for the shortcomings of the current flow. Qumei furniture purchasing guide told reporters as is the furniture sales of low season, so they will increase the discount to improve sales, years ago is 8 fold, but it is 8%. Through such efforts can improve sales increased popularity, the reporter doesn't think much of the furniture store traffic is the best proof.
Focus on preparations for the March furniture fair
Years ago, after the furniture stores popularity contrast so strongly, businesses seem very calm, and don't show the unrest. Many businesses were asked for the new year has not launched a new product or new series came out, businesses almost unanimously answered "no". Although many product label is new, but still is last year's product. Many merchants explain by Convention, this is the low season, generally to 315 consumption after Mall traffic increase, and March everyone's work also came into the State, many owners are starting to demand action. If once the real fire will become sales season, such as the middle of March last year, the market began to flourish.
Of course most of the businesses mentioned is the furniture fair in March. 3 month will in Guangdong Shenzhen, Guangzhou and Dongguan held furniture fair, this is a top priority for the furniture industry, also attracted the attention of the industry. Furniture fair is not only the best businesses to launch new products, more investment in good time. As far as I understand it, many businesses to prepare for the furniture fair is more than 3 months in advance of the time, whether at the furniture fair "flair" display is the furniture's purpose, therefore, the annual investment and sales: furniture fair can seize the opportunity.
Therefore, for a period of low season the reporter didn't attract customers, new product sales performance. Probably because they know that the upcoming March is the time they trotted, and this time the off-season doesn't show any problems.
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