Concern: the domestic furniture market "super competitive state," the mix.

<p> With the rapid development of furniture industry in recent years, competition in the domestic furniture market in China has entered a state of hyper competition. .Therefore, to fully understand: the success of our past experience, we have either gone effective strategies and tools, in this new marketing state, not necessarily effective, there should be a clear and rational; my analysis of competition in the furniture industry, the following points .several large areas for the furniture industry stakeholders make decisions in more of a reference point: </ p> <p> homogeneity </ p> <p> fact, apart from furniture, regardless of the various sectors, and now have a common .trend: more and more apparent homogeneity, degree of product differentiation, and differentiation of the time more and more limited: Different but the same style of furniture factories, the same style, same color, some manufacturers even the image of the packaging as twins; before you .developing a new product, or a new technology, new products, companies can operate in the market for several years, and now you have a new product, as long as the product sold up, the short few months, just as competitors come in immediately .a, and are followed by round after round of price wars; like this brand more than we can think of the factory, "cottage furniture" era intensified. .</ P> <p> higher overall costs, and increased risk </ p> <p> the end of the intensive, focused on channels, the brand focused, marketing elements of price increases, our business increased operating costs, materials .costs have gone up, rising advertising costs, and access fees have gone up, labor costs rose, logistics costs have gone up, rents have gone up all of these shopping malls operating costs have risen. .</ P> <p> threshold higher and higher, the operation of the regional market, we break-even point, the key value is getting higher and higher, the risk is growing. .But the depressed, not necessarily high risk high return, many furniture companies and stores that hit the market down, look busy, to the end of a punishment, the result can earn money. .</ P> <p> furniture property wantonly expansion </ p> <p> counterparts nearly two years, we often hear talked about: Macalline × × local development in the market a; actually stay home × .; × city a; JSWB × × city is about to start in the investment will be; Ou Yada × × place in the land has been approved; Jimei × × city has started in the; × × City .local brands started Merchants × × mall stores ... ... and so on, for this war without smoke is the most pathetic in terms of furniture dealers and Terror: The slow growth in store sales, the market is competitive again ., brand new shopping malls into open or not to enter? </ p> <p> According to incomplete statistics, since 2003 housing prices rose, the national voice for the high prices of a wave after wave, the Government .on the macro-control housing prices started to strictly control, December 2009, the central series of the release of the real estate market regulation signals. .State Council executive meeting clearly stated, "housing prices in some cities to curb the momentum", the national real estate slowdown in the growth rate to 9% this year, about half the national GDP growth rate and the government's macro control basically the same this year; and .the first half of 2010, consolidated sales decreased end furniture up to 20% to 30%; 2009 ~ now in the country (see map) with integrated growth in consumption of about 12%, while furniture shopping malls springing up in these two years, national brands .furniture store expansion rate of expansion of 30% to 40%! (domestic expansion rate of individual well-known shopping centers are far greater than this figure) and the rental of furniture shopping grew 10% to 15%. .These figures contrast, far greater than the GDP growth rate of real estate and the national economy and furniture store sales growth. .</ P> <p> goals unclear </ p> <p> any competitive advantage, are dynamic and temporary. .We are now with the competition between the competitors, I think it is high strength, high against the close game, the slightest mistake would be competitors down. .You trepidation every day, walking on thin ice, take aim, the market, it may survive. .</ P> <p> whether the furniture business owners or marketing manager, told me to pass such a message that not even dream of thinking, how to get this next move. .Many former boss told me that they do business, and walk all way to go snake snake way, to go their way. .But now you? How you go completely to stare at competitors and see how he walked, the game getting closer. .Make a decision to consult a lot of peers and predecessors; whether you are opening a Ramen Museum, or do a fashion, you open a big business, or make a small Menlian, there is this problem. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .->.