Sunday, April 3, 2011

The first quarter of 2009, the brand furniture market research report.

<p> (a) of the survey sample and conclusions </ p> <p> 1, survey sample </ p> <p> attention of furniture brands, including living room, bedroom, study, dining room, children's furniture, five product areas, a total of .involving 603 furniture brands, 31,379 products. .567 of them in January of furniture brands, 28,705 products; February 580 furniture brands, 29,448 products; March 603 furniture brands, 31,379 products. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> 2, findings </ p> <p> the first quarter of brand awareness through analysis of the data pattern of the current furniture market brands: All Friends of the furniture, red apple, Qu Mei Furniture Brands stable of concern before .three times, difficult to shake the dominant position; consumer choice of the different bedroom furniture brand preferences have tilted furniture dynasty furniture in the living room area of obvious advantages, and all Friends of the furniture in the bedroom, dining room, study area with furniture .advantage; </ p> <p> professional furniture brands in the field of children's furniture, strong, multi-loved and I love my family is now the field of children's furniture, a strong brand; </ p> <p> (b) of the furniture market brand of < ./ p> <p> 1, the overall market - Brand pattern </ p> <p> brand furniture market competition, 603 within the study area furniture brands in a single month over a million hits in January 92 active brand brand .February 89 brands, 101 brand in March, a quarter million each month click on an active volume over 89 brands. .603 furniture brands in the sum of the top ten brand awareness of 33%, the top ten brands received more than three percent of the consumers attention. .593 other brands gain 67% of the attention. .Changes from the January data, in January ten brand awareness of 32%, 32% in February, March, 35%, the top ten brands of furniture concern about changes in the performance of the market increased slightly for the steady trend. .</ P> <p> 2, the overall market </ p> <p> concern about the top ten brands of concern about a quarter of the furniture top ten brands are: full-friendly furniture, red apple, trimetazidine, Royale .private, IKEA, Gu process, the tree of language, Huari, Markor, Italian style. .</ P> <p> consumer concern by the first quarter of the top ten brands in furniture, all furniture has been 25.37% Friends of attention, the decision in the end product positioning of the brand has a large audience of consumers, concern about over ranked .two red apple 7 percentage points ahead of obvious advantages. .Red Apple obtained 16.54% of the attention, came in second place with 13.81% trimetazidine third degree of concern. .Dynasty furniture, IKEA in third and fourth. .Throughout the month of furniture brand ranking, three brands of seats remain extremely stable and the order of precedence, these three brands account for more than half of furniture, market share, the three brands have a higher degree of market focus, a strong pressure on the .share the concern of other brands, forcing the other seven brands can compete for the remaining half of the market share, so this seven more intense competition between brands, translocation occurred from time. .</ P> <p> 3, concerned about the distribution of the different bedroom furniture market </ p> <p> in the choice of different bedroom furniture, living room furniture and bedroom furniture is still concerned about access to the largest consumer product category areas, living room furniture .obtained 35.23% of the market share concerns, bedroom furniture received 27.61% of the share. .Meanwhile, with the increasing improvement of living conditions, dining room, study, children's furniture are also rising share of the attention, which obtained 12.59% furniture concern about the restaurant share of 11.75% were concerned about children's furniture, share, study, share of furniture have been concerned about 10.99. .Other categories include patio furniture, due to space conditions, it suffered a lower share of attention, only 1.82%. .</ P> <p> 4, concerned about the hot areas of the classification of furniture brands </ p> <p> analyze the classification of areas of concern on the overall contribution of the brand itself, living room furniture and bedroom furniture is the main product areas of brand competition, the red .Apple products in the five sub-areas of concern about the contribution of the overall brand of the most balanced, and fully enhance the competitiveness of the brand, especially in the field of children's furniture products, and professional brands in strong competition. .Dynasty furniture, song features the United States as the brand product positioning, product line did not involve children's furniture. .Trimetazidine in the living room furniture products have the advantage, the dynasty's bedroom furniture is brand awareness products contributed the largest segment products. .</ P> <p> general concern about the number one full-friendly furniture in the living room furniture and children's furniture products received sufficient attention. .The field of children's furniture, children's furniture is mainly because of its single product, in the design, function, etc. do not have the competitive edge if they can be strengthened in this regard make full use of the brand in other areas of concern about the high, the overall degree of concern for enhancing the brand .and in the field of children's furniture market, concerns will contribute. .</ P> <p> 5, furniture, supplies regional market focus analysis </ p> <p> from the regional market, the furniture in the north, east, central and southern regions in the consumer market with higher degree of concern, .North and East where the highest degree of concern. .</ P>.

Grey purple and bright yellow encounters bold creative design (photos)

In home design, very few people dare to intensively purple. Large purple render dot, easy to give the feeling of panic and fear to make people uncomfortable. But like romantic person, or difficult to resist the creation of deep purple secluded tranquil feeling. Clever designers into the grey, purple, red and yellow, harmonious match, thus bringing the purple successfully used to design.

Purple walls in bright light, is no longer a mystery, but rather to create a beautiful and quiet home environment, with a dark gray sofa, purple and gray blend in more natural, harmonious.

Users should take 89 flat Tiger year home comfortable decoration design

My home area: 105 m², set within 89 m², East and South, away from the second floor, Higashi-Higashi-is the living room has a window lighting, brightness permeability, Visual area will be larger and more comfortable, the disadvantage is that the entire East 10 m wall winter cold, but absolute value!

Comfortable home decoration

Three main factors that led to shortage of furniture industry wage structure is the key

The year of the Tiger just after the Spring Festival, the "shortage" again stimulate the "made in China" nerves, there have been reports only the Pearl River Delta region labour gap is wasted.

Belonging to the labour-intensive furniture industry is also experiencing a shortage of challenges. The beginning of 2009, the global financial crisis, the major factories "overcrowding", most enterprises have to downsizing. After a year, the economic recovery of warmer, enterprise market orders increased significantly, but lost in the recruiting of workers difficult predicament.

Furniture industry is also experiencing a shortage of challenges.

Three major factors causing shortage s

Vice President Zhu changling believes that three factors led to a shortage of the furniture industry. First of all, farming and working to reduce the income gap. According to the related statistics show that over the past fifteen years, the Pearl River Delta and Yangtze River Delta region migrant workers ' wages and there is not much changes. As countries on agricultural tax relief, home farming and the migrant has income. Countries introduced a series of policy is the peasant-farmers in rural areas is also very good, in other words they are migrant wages higher requirements. s

Secondly, Anhui, Jiangxi, and other labor export economic gain a faster development, local factory. Migrant workers do not have a journey to find suitable jobs, not only income but also the nearest care family. Therefore in some cities, a large number of migrant workers returning from the field. On the other hand, many enterprises demand for labor, and even on-site recruitment, some played in coastal cities, the rich experience of the migrant worker is very popular. s

Third, changes in the labor force structure. At present the new growth of the labour force is gradually to 80 after, their qualifications, the General increase in the primary selection is no longer a production workers. Even if you do workers than the older generation more independent, work not satisfied we will quit, increases the mobility of migrant workers ' groups.

Reference to the wage structure is the key s

Should this year after shortage "wheel", a raise, the industrial structure has become necessary to move. From Hunan's writing workshop told reporters that friends are the nearest wage a, nearer, "for example, Nanchang, salary and not lower than Guangzhou also have about $ 2000. "A factory recruitment supervisor also said," Guangzhou wage level not higher than the Mainland, the attraction is not high. "This shows that the shortage of also bringing furniture enterprises to improve workers ' wages and benefits. s

In addition, as an economic phenomenon, shortage of break China's cheap labor can last forever myths, will contribute to those coastal labor-intensive enterprise change in domestic blindly press national labor force, in the compresses your profit space production mode. It reminds us that China could not only become the world's factory, Enterprise, industrial upgrading and restructuring is imminent.

Low-key luxury to create the ultimate romantic American style house (photos)

This is a US-style country style as the main theme of the design, by design, the pursuit of solemn, natural, ubiquitous decorative patterns make luxury temperament; places of heavy furniture, sophisticated styling, rich fabric decoration, with classical style of art and paintings and chandelier, extreme underlines the elegant living room; then to fine late accessories into design style, make the room more perfect!

Custom furniture not furniture? .Reading behind the rise of custom furniture.

<p> According to media recently reported that by the end of March, Guangzhou and Hong Kong European furniture, Chien, Kam boutiques and other furniture dealers on the complete withdrawal of Chinese Plaza. .So far, Guangzhou City, Guangzhou Department Store addition (Guang million) and happy furniture in the business, the furniture brand has been completely withdraw from department stores. .With the quality of furniture frequent problem, many consumers have begun to take a detour. .Custom furniture has apparently become a trend. .However, some furniture dealer deliberately set the trap, also led to a custom-made furniture caused by the rise in consumer disputes. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> "split": custom furniture, furniture category does not belong? .</ P> <p> According to media recently reported that by the end of March, Guangzhou and Hong Kong European furniture, Chien, Kam boutiques and other furniture dealers on the complete withdrawal of Chinese Plaza. .So far, Guangzhou City, Guangzhou Department Store addition (Guang million) and happy furniture in the business, the furniture brand has been completely withdraw from department stores. .Furniture store in the finished product to department stores have withdrawn, another department store - has been ushered in Grandview Plaza, stationed in custom furniture, not only increasing the brand, and even a brand stores to open 2,3. .Finished furniture and custom furniture, like a pair of very different character, twin brother, although all have "furniture" in the title industry, but why marketing channels are "split"? .</ P> <p> high cost for the department stores, custom furniture, the industry also agreed with, but why they chose "undeterred"? .Not difficult to find, finished furniture and custom furniture, "parting ways" with the inevitable reasons. .</ P> <p> first reason is that development of the industry. .Yung-Chang Lai precision that the industry, the relative maturity of finished furniture, custom furniture, this "new" need to seize the awareness and visibility. .Yung-Chang Lai Jing said: "The open stores, of course, is the primary goal of profitability, but custom furniture on the market first and foremost, the first open market, department stores located in the downtown shopping district, people are more, just to meet our requirements. ."</ P> <p> Secondly, the two sides are also different show. .Larger furniture products, and emphasizes "the overall sense of space", so they need a large area to display products. .Integration of the businesses department stores, furniture, occupy only a corner of the limited space available can not meet the display needs of finished furniture. .Even if the shop can achieve a large area, followed by a more expensive rent, furniture dealer naturally too much. .The main custom furniture wardrobe, the main business philosophy is "custom", so just show several sets of products, different styles of sliding doors along with the overlay of the display, so the area of 100 square enough. .</ P> <p> so obvious why the difference between the two? .Wang Biao industry seems to have both of those "clean break": "are pre-decorated custom closet, renovated in the early consumers have started buying when the wardrobe, while Bahrain and we have to buy hard-finished furniture, one into the .home on the line. .In fact, closet, closets, custom bookcases and other industries, should be considered the building materials industry, not part of the furniture category. ."</ P> <p> encounter when finished furniture custom furniture: who will become the mainstream? .</ P> <p> panel furniture facing quality problems frequently occur, many consumers chose to take a detour. .Ms Cheng is being renovated readers to new homes in the area radius of creation. .Ms Cheng told reporters that she had decided to customize the selection of Qu Mei Furniture, including TV cabinets, dining tables, bookcases, beds, and all other furniture items. .</ P> <p> Ms Cheng said that the United States was chosen song to custom furniture, custom furniture, mainly on account of the decoration according to the specific structure tailored to the family, from size to color according to their preferences .to carry out. .Another major reason is that the U.S. can guarantee that song Lushuihe plate with authentic, in a practical environmental protection. ."My neighbor is in the Qu Mei custom furniture, and now have all entered the picture, basically smell the smell, I feel really good. ."Ms Cheng said. .However, many readers come into contact with reporters, considering the higher costs, like Ada as willing to put a full set of furniture to the brand of furniture to custom and not a lot. .</ P> <p> reporters in a recent survey conducted by a network that only less than 40% of users chose to want to buy furniture. .Surprisingly, 38% of users choose to buy their own plates, home improvement company to the scene to fight the system. .</ P> <p> "that result in the most fundamental reason is that consumers are the environmental performance of furniture products generally skeptical. ."Provincial Furniture Association, said Tang Jiyu, furniture quality problems frequently been exposed, so many consumers have lost confidence on the furniture, who actually uses Jilinsengong Lushuihe furniture brand green ring material and therefore has been implicated. .</ P> <p> Tang Jiyu, said the purchase of furniture, be sure to see if it has the authority department issued a "green certification" marks, smell the plate if there is a strong irritating smell, touch closure of furniture .side is tight, these are very necessary basic skills. .</ P>.

Dislocation of the fault will be very exciting style of furniture popular staged [Photos].

<p> modern society, due to time and geographical barrier continues to weaken, the various styles of furniture together, blended into today's "misplaced" trend is a trend. .</ P> <p> dislocation in the trend of this furniture has a certain direction, and has a considerable trend. .</ P> <p align="center"> </ p> <p> "graft design" of the furniture can always give sought-after fashion bring home to meet. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> modern furniture design, great emphasis on "communication" and "graft": different materials, different treatment of local design, furniture design, fashion design on the other --- such as reference, etc. .. .Deliberately designed to "take the wrong bus," the furniture, always give the people of fashion impact on household pursued. .</ P> <p> recently held in Beijing, a Furniture Fair, the figure's appearance on this popular concern about the chair. .Simple design firm, straight-backed chair style traditional form an interesting dialogue. .</ P> <p> materials, the modern strong acrylic, industrial steel, natural wood in a specific design into a whole. .Surface of the arm chair, such as superficial as back light, together with the backrest and armrest shiny metal shelves, the line has to comply with tough rough in some kind of "rules." .</ P> <p> first sight, this is a "wrong bus," the model: the proportion of large or small, or material combination, they are not "harmonious"; the overall design of modern strong ., in the details --- very traditional Chinese ornamental engraving on the metal back, designed to be a sense of humor is enough. .</ P> <p> if looked him in the overall style of this chair and the use of materials and has a wonderful complement each other. .</ P> <p> such materials or shapes are great differences in the "wrong bus," a lot of furniture: large and small, long and short, curved and straight, soft, metal, etc., because they are "wrong" .The look wonderful, different room if you want, just let us get you there. .</ P>.