The first quarter of 2009, the brand furniture market research report.

<p> (a) of the survey sample and conclusions </ p> <p> 1, survey sample </ p> <p> attention of furniture brands, including living room, bedroom, study, dining room, children's furniture, five product areas, a total of .involving 603 furniture brands, 31,379 products. .567 of them in January of furniture brands, 28,705 products; February 580 furniture brands, 29,448 products; March 603 furniture brands, 31,379 products. .</ P ><!-- Adsunion AD Code Begin Here. AD Place: pl-84-fubiao -> <P> <P> <! - Adsunion AD Code End Here. AD Place: pl-84-fubiao- .-> <p> 2, findings </ p> <p> the first quarter of brand awareness through analysis of the data pattern of the current furniture market brands: All Friends of the furniture, red apple, Qu Mei Furniture Brands stable of concern before .three times, difficult to shake the dominant position; consumer choice of the different bedroom furniture brand preferences have tilted furniture dynasty furniture in the living room area of obvious advantages, and all Friends of the furniture in the bedroom, dining room, study area with furniture .advantage; </ p> <p> professional furniture brands in the field of children's furniture, strong, multi-loved and I love my family is now the field of children's furniture, a strong brand; </ p> <p> (b) of the furniture market brand of < ./ p> <p> 1, the overall market - Brand pattern </ p> <p> brand furniture market competition, 603 within the study area furniture brands in a single month over a million hits in January 92 active brand brand .February 89 brands, 101 brand in March, a quarter million each month click on an active volume over 89 brands. .603 furniture brands in the sum of the top ten brand awareness of 33%, the top ten brands received more than three percent of the consumers attention. .593 other brands gain 67% of the attention. .Changes from the January data, in January ten brand awareness of 32%, 32% in February, March, 35%, the top ten brands of furniture concern about changes in the performance of the market increased slightly for the steady trend. .</ P> <p> 2, the overall market </ p> <p> concern about the top ten brands of concern about a quarter of the furniture top ten brands are: full-friendly furniture, red apple, trimetazidine, Royale .private, IKEA, Gu process, the tree of language, Huari, Markor, Italian style. .</ P> <p> consumer concern by the first quarter of the top ten brands in furniture, all furniture has been 25.37% Friends of attention, the decision in the end product positioning of the brand has a large audience of consumers, concern about over ranked .two red apple 7 percentage points ahead of obvious advantages. .Red Apple obtained 16.54% of the attention, came in second place with 13.81% trimetazidine third degree of concern. .Dynasty furniture, IKEA in third and fourth. .Throughout the month of furniture brand ranking, three brands of seats remain extremely stable and the order of precedence, these three brands account for more than half of furniture, market share, the three brands have a higher degree of market focus, a strong pressure on the .share the concern of other brands, forcing the other seven brands can compete for the remaining half of the market share, so this seven more intense competition between brands, translocation occurred from time. .</ P> <p> 3, concerned about the distribution of the different bedroom furniture market </ p> <p> in the choice of different bedroom furniture, living room furniture and bedroom furniture is still concerned about access to the largest consumer product category areas, living room furniture .obtained 35.23% of the market share concerns, bedroom furniture received 27.61% of the share. .Meanwhile, with the increasing improvement of living conditions, dining room, study, children's furniture are also rising share of the attention, which obtained 12.59% furniture concern about the restaurant share of 11.75% were concerned about children's furniture, share, study, share of furniture have been concerned about 10.99. .Other categories include patio furniture, due to space conditions, it suffered a lower share of attention, only 1.82%. .</ P> <p> 4, concerned about the hot areas of the classification of furniture brands </ p> <p> analyze the classification of areas of concern on the overall contribution of the brand itself, living room furniture and bedroom furniture is the main product areas of brand competition, the red .Apple products in the five sub-areas of concern about the contribution of the overall brand of the most balanced, and fully enhance the competitiveness of the brand, especially in the field of children's furniture products, and professional brands in strong competition. .Dynasty furniture, song features the United States as the brand product positioning, product line did not involve children's furniture. .Trimetazidine in the living room furniture products have the advantage, the dynasty's bedroom furniture is brand awareness products contributed the largest segment products. .</ P> <p> general concern about the number one full-friendly furniture in the living room furniture and children's furniture products received sufficient attention. .The field of children's furniture, children's furniture is mainly because of its single product, in the design, function, etc. do not have the competitive edge if they can be strengthened in this regard make full use of the brand in other areas of concern about the high, the overall degree of concern for enhancing the brand .and in the field of children's furniture market, concerns will contribute. .</ P> <p> 5, furniture, supplies regional market focus analysis </ p> <p> from the regional market, the furniture in the north, east, central and southern regions in the consumer market with higher degree of concern, .North and East where the highest degree of concern. .</ P>.