Friday, April 15, 2011

Furniture agent laments goin'through traditional sales model encounter challenges

This year the day did not have one of our agent brand has in the past year in Jinsheng decommissioning, this year's sales has dropped a lot. Once agent domestic several top furniture brand agent, Mr. summer, this year may be the most furniture dealers had a difficult year, margins will decline this year. Reporter recently in AXA-Minmetals, Jinling etc furniture marketplace interview see, there are some furniture brand's stores to store empty scene saddening.

Sell farm gold rail became temporary promotional zone

At the end of April, when interviewed by journalists in AXA-Minmetals, see located in second floor of the elevator, it is the Golden location qumei shop into processing temporary promotional discounts on merchandise, see reporters at a set of wooden dining table and Chair, next to a salesman came and said if you prefer, you can then discuss the price, when reporters asked qumei is not done, the other side said it should be, they lose money, so do not be removed. While walking along the sidewalk to, see a name ancient furniture stores are empty, there are only a few scattered set of furniture, a lot of dust on top left, next to paper to get in touch with the owner, that if you need to purchase customers can contact links on paper the shopkeeper.

Agents ïäïèéú told reporters that his Agency's furniture brand from last year's third year as a year also shut out of two in Nanjing. He said last year's financial crisis appeared, people's consumption needs to be suppressed, and everyone is watching to see the situation is not as you think, so many consumer, including housing and the renovation of such bulk consumption has stagnated. And last year Nanjing opened several new large furniture stores, including stores, star of the clamp, star of the clamp stores, on original furniture consumer group and further split, was such a big market, the cake is now divided into cake but more and more, it also makes the market situation worse, even if the agent is a State-of-the-art furniture brand, summer's boutique is a day as a day, after careful consideration and balance, he had another proxy furniture brand. He said that he was not of such agents.

Big agents are conversion mode

Under Agent red apples, qumei, mousse a dozen well-known brands of furniture a Suzhou famous furniture dealer, last year in the Yangtze River Delta of sales reach a billion, but faced with the loss of the circumstances, the agent of the relevant person in charge Mr. CAI interview, said that they are completely last year to various furniture stores in part-time work, contribution to the tens of millions of rental. Faced with this situation, the end of last year, they sold in Nanjing of various full evacuation, start field in Suzhou discount processing your own inventory, never thought, thought will be temporary discount promotions, but let them explore a whole new furniture sales of new models.

Present them in Suzhou Likou has an area of over ten thousand square meters of private property, they put their own house turned into a large warehouse home stores, first floor, second floor, stock, on the third floor of a thousand square meters of various household showroom, sofa, bedroom furniture, soft bed, home decoration, the furniture is the former agent of well-known brands of products, some may have minor blemishes, but the price for oth, playing in the price of 6%, essentially even lower, generally on Saturday and Sunday open face ordinary consumers, usually only on the network, sales, sales is very optimistic. They said they would put this into the brand discount furniture industry, the future through the furniture manufacturers that special custom methods to reduce the price of furniture products, continue to turn this mode perfect, made similar IKEA, but also different furniture sales of new models.

Furniture dealers are facing problems, means that traditional furniture stores sales forms are increasingly being challenged, because the marketplace is the rent charged agents, although the economic crisis, some furniture store in downgraded, but still cannot fully restore the entire market go light. Agents are market prosperity is not feeling the pressure, once the market go light, rent becomes enormous pressure for the marketplace, still in charge at the rental, if there is a shop selling market withdrawal, introduction of additional efforts are made to businessmen to fill, so this pressure is entirely up to the agents to bear, this kind of stores selling model needs to be changed.

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