Timber cross-industry marketing strategies to create new marketing new model furniture, building materials.

<p> cross-industry one of the new strategy of marketing: Boao swordfight Wood Industry Summit dialogue with the real estate industry across </ p> <p> August 11 this year, ~ 14 August 2010 Boao Real Estate Forum, .the 14 three parquet flooring business alliances consisting of a dialogue with the real estate industry to "eco home", "green home" as the meeting point, launched a cross-industry cooperation. .</ P> <p> wood products, furniture, building materials has been a major product categories, the docking between the floor and is also early real estate is not news. .But this Boao Real Estate Forum, 14 dialogue focused on the floor Union real estate, extensive product line, strong logistical capacity, or has created quite a sensation. .In addition to price, supply, service and other aspects of the docking, the number of domestic vendors line the floor of the development in accordance with their capabilities, for the real estate "concept home" to provide a broader space for cooperation. .For example, at the Expo to "zero carbon Museum" nature attracted many eyeballs floor, put a "carbon neutral" through the floor function of zero-carbon "zero-carbon home" concept into the room .real estate cooperation. .The endless variety of new high-tech floor and the concept of products, in a rich selection of real estate business perspective, but also inspired the design of new real estate for more inspiration. .Cross-industry marketing theory co-founder of Mr. Ma Zhiwei of the highly praised, said: "This is a high-level strategic cooperation, not only is the mix between products, but also between ideas and the combination of brand culture. .It produces cross-industry marketing effectiveness, is three-dimensional growth. .Floor Union as a system of interaction with the real estate industry, but also improve the scale of this effect, it has more maneuverability. ."</ P> <p> person in charge, according to industry associations: the floor and the high-level strategic cooperation between the real estate industry, as early as last year, into cross-industry association when marketing strategy has been put on the agenda. .Research by experts and associations, multi-party organizations, leading enterprises within the industry have actively supported and participated in this dialogue, and finally in this year's Boao Real Estate Forum to fruition. .</ P> <p> cross-industry marketing, for the integration of wood and real estate industry to provide a diversified portfolio of the stage. .At this stage, in addition to products, services, cooperation in the traditional sense of content, cross-docking more shows industry between different industries, technology, philosophy, culture, concepts and needs of other aspects of the brand docking. .Not only optimize the product cost, but also for product innovation to achieve the technical and creative support, for the birth of more wood and real estate provides a unique combination of road can be practiced. .</ P> <p> new marketing strategies across the two industries: wood products enterprises cross-industry alliance of wood building materials to rural areas nationwide project to start </ p> <p> 8 21, Forest Industry Association in China, under the organization .wooden building materials to rural areas nationwide pilot project was officially launched, 14 forestry enterprises to participate in this activity, and their respective advantages, organization and coordination across their respective product categories, cross-grades, and cross-regional, cross-industry fully integrated. .</ P> <p> Central One paper from this year, "building materials to the countryside", the Forest Products Industry Association in China, the organization of trade associations, the wooden building materials industry, many companies have voluntarily set up under the National Wooden Building .Rural Working Group Joint Meeting, held one hand on the wooden building materials to the countryside to investigate the issue further study, especially the extensive product distribution enterprises to seek their own views of area farmers; the other hand, 14 companies agreed to contact system, and focus on human .and financial resources to carry out wooden building materials to the countryside ahead of the pilot implementation of the programs, advocacy programs and other preparatory work, and through national associations to actively reflect and consult the relevant departments. .</ P> <p> 14 companies a month after a full investigation, the association selected a total of 11 provinces in the distribution of key products for distribution survey questionnaire, and entrusted the Chinese People's University of Agriculture and Rural Development conducted the survey summary tables .analysis, the formation of a "wooden building materials to the countryside pilot research", wooden building materials market in rural areas have a basic judgments. .</ P ><!-- Adsunion AD Code Begin Here. 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